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Building a Global SaaS Company

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In this episode of Startup Hustle, Matt Watson chats with Rex Kurzius, founder and CEO of Asset Panda, about the exciting (and sometimes messy!) world of building a global SaaS company.

Get ready to hear about:

  • The entrepreneurial itch: Rex, a serial entrepreneur, shares his insights on what drives him to build new businesses constantly.
  • From home inventory to global asset tracking: Discover how Asset Panda pivoted from a consumer product to a successful B2B solution for tracking assets worldwide.
  • Localization and the challenges of global markets: We explore the complexities of data privacy, language barriers, and cultural differences when selling software internationally.
  • Unexpected use cases: From weird machines to body parts, Rex reveals the surprising ways companies worldwide use Asset Panda.
  • Global marketing strategies: Matt and Rex discuss the various approaches to marketing a SaaS product internationally, including organic search and partnerships.
  • The importance of customer fit: Learn why identifying the ideal customer profile is crucial for success in the global SaaS market.
  • Compliance in a globalized world: We delve into the challenges of data privacy regulations like GDPR and how to navigate them effectively.
  • The power of partnerships: Discover how Rex's MSP program leverages local partners to provide exceptional customer support worldwide.
  • The rewards of going global: Rex shares the satisfaction of providing value to customers internationally and building strong relationships.

Join us for an insightful discussion on the exciting world of building a global SaaS company!


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This episode is sponsored by Full Scale:


Visit the Asset Panda website: 


Learn more about Rex Kurzius:


Highlighted Discussion Points

  • Entrepreneurship, business ideas, and asset tracking. 1:27
  • Tracking assets globally with localization and language support. 6:48
  • Tracking assets and managing inventory globally. 12:02
  • Global marketing strategies and challenges. 17:01
  • Global expansion, customer profiles, and compliance challenges. 22:04
  • Data privacy and compliance challenges for SaaS companies. 27:11
  • International business challenges and partnerships. 31:05
  • Global SaaS company challenges and successes. 37:46


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