In this episode of Startup Hustle, Matt Watson chats with Rex Kurzius, founder and CEO of Asset Panda, about the exciting (and sometimes messy!) world of building a global SaaS company.

Get ready to hear about:

• The entrepreneurial itch: Rex, a serial entrepreneur, shares his insights on what drives him to build new businesses constantly.
• From home inventory to global asset tracking: Discover how Asset Panda pivoted from a consumer product to a successful B2B solution for tracking assets worldwide.
• Localization and the challenges of global markets: We explore the complexities of data privacy, language barriers, and cultural differences when selling software internationally.
• Unexpected use cases: From weird machines to body parts, Rex reveals the surprising ways companies worldwide use Asset Panda.
• Global marketing strategies: Matt and Rex discuss the various approaches to marketing a SaaS product internationally, including organic search and partnerships.
• The importance of customer fit: Learn why identifying the ideal customer profile is crucial for success in the global SaaS market.
• Compliance in a globalized world: We delve into the challenges of data privacy regulations like GDPR and how to navigate them effectively.
• The power of partnerships: Discover how Rex's MSP program leverages local partners to provide exceptional customer support worldwide.
• The rewards of going global: Rex shares the satisfaction of providing value to customers internationally and building strong relationships.

Join us for an insightful discussion on the exciting world of building a global SaaS company!

Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5

This episode is sponsored by Full Scale:

https://fullscale.io

Visit the Asset Panda website: 

https://www.assetpanda.com 

Learn more about Rex Kurzius:

https://www.linkedin.com/in/rex-kurzius-%F0%9F%90%BC-517aa9

Highlighted Discussion Points

• Entrepreneurship, business ideas, and asset tracking. 1:27
• Tracking assets globally with localization and language support. 6:48
• Tracking assets and managing inventory globally. 12:02
• Global marketing strategies and challenges. 17:01
• Global expansion, customer profiles, and compliance challenges. 22:04
• Data privacy and compliance challenges for SaaS companies. 27:11
• International business challenges and partnerships. 31:05
• Global SaaS company challenges and successes. 37:46