Product and Sales are two departments that are traditionally at odds. While sales reps request certain features in the product to close a deal, the product managers work according to a pre-defined roadmap. Even though both of the departments aim for the company’s success, they usually see different ways to get there. This miscommunication can eventually cost the company a lot.

So how do you align the sales and product departments? How do you build processes that improve workflows between departments? And why having a shared KPI isn’t enough for both parties’ success?

This week we are talking to Leah Bauman, Product Alignment Manager, and Nir Goldstein, VP of EMEA & APAC Sales at monday.com, who will share the process of creating and defining the new role of Product Alignment, the challenges in creating a bridge between potential customers needs and the product roadmap, and how having a dedicated owner for a process already generated more than 2$ million dollars in the past year, and made many customers happier.

 

Product and Sales are two departments that are traditionally at odds. While sales reps request certain features in the product to close a deal, the product managers work according to a pre-defined roadmap. Even though both of the departments aim for the company&rsquo;s success, they usually see different ways to get there. This miscommunication can eventually cost the company a lot.
So how do you align the sales and product departments? How do you build processes that improve workflows between departments? And why having a shared KPI isn&rsquo;t enough for both parties&rsquo; success?
This week we are talking to Leah Bauman, Product Alignment Manager, and Nir Goldstein, VP of EMEA &amp; APAC Sales at monday.com, who will share the process of creating and defining the new role of Product Alignment, the challenges in creating a bridge between potential customers needs and the product roadmap, and how having a dedicated owner for a process already generated more than 2$ million dollars in the past year, and made many customers happier.
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Startup for Startup is a podcast in which we at monday.com openly share knowledge, experience, and actionable insights among startups. Each episode of the podcast highlights a different challenge we faced on our journey as a growing startup.

For more content, visit our website -

https://www.startupforstartup.com/ww/

 

Startup for Startup is a podcast in which we at monday.com openly share knowledge, experience, and actionable insights among startups. Each episode of the podcast highlights a different challenge we faced on our journey as a growing startup.
For more content, visit our website -
<a href="https://bit.ly/3cfYsih">https://www.startupforstartup.com/ww/</a>
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Powered by monday.com, hosted by Lior Krengel, Eran Zinman & Roy mann.

Startup for Startup - Global ⚡ by monday.com

Startup for Startup is a podcast in which we at monday.com openly share knowledge, experience, and actionable insights among startups. Each episode of the podcast highlights a different challenge we faced on our journey as a growing startup.

Powered by monday.com, hosted by Lior Krengel, Eran Zinman & Roy mann.

Startup for Startup is a podcast in which we at monday.com openly share knowledge, experience, and actionable insights among startups. Each episode of the podcast highlights a different challenge we faced on our journey as a growing startup.
Powered by monday.com, hosted by Lior Krengel, Eran Zinman &amp; Roy mann.

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