When products are late, prices rise and stock suddenly disappears, supply chains stop being an invisible business function - and start being front and centre of the business conversation. 

This week on Starting Up with Virtuzone, Tom Urquhart and Neil Petch look at how UAE businesses are adapting, from national track-and-trace technology and smarter forecasting to the real-life pressures facing importers, retailers and founders. With insights from EVOTEQ, Desert Forge, SHOEQ and Silk Souq, this episode asks what resilience really looks like when your business depends on goods arriving on time.