Can you really make money as a content creator? And do you need millions of followers to build a successful business?

On Starting Up with Virtuzone, Tom Urquhart and Paul Bryson speak to former CNBC journalist turned entrepreneur Uptin and Hollywood producer Patrick Caligiuri about the creator economy in Dubai, brand deals, monetisation and turning content creation into a sustainable business.

Plus, we meet Maria El Fassi and Julien Toïgo from Wondergifts the Dubai-based start-up changing the way we give gifts. They share how they built their experience-gifting platform, scaled the business and expanded internationally.

Essential listening for entrepreneurs, start-up founders and aspiring content creators in the UAE.