There's been a lot of doom and gloom about retail recently, and one of the most important things that you need to do is change your browsers into buyers. That’s what today’s guest Elle Williamson, the E-commerce assistant, is here to do. Elle joins Nicole on Start Scale Succeed to help you convert traffic into sales.



KEY TAKEAWAYS
Elle created the e-commerce assistant to help busy small business owners learn how to create great Shopify websites and use Klaviyo for their email marketing. She does that with a mix of training, one-to-one, consultancy, and a ‘done for you’ service.
One of the top things for Elle for small businesses, specifically on their websites, is about building trust. A big brand will already have the trust of the consumer but as a smaller brand you have to show that you are genuine.
You need to make sure your website offers a good user experience and is an easy, frictionless experience where someone can land on the site and instantly know who you are and what you do. Then they need to be able to get to what they want in a simple way.
Your website is not a once and done thing. You need to constantly improve and evolve it along the lines of optimising for the customer and utilise new technologies.
When you’re looking at your statistics and data, you need to make sure you do it often and keep your own spreadsheet. Shopify has its own analytics page which you can use to track numbers.



BEST MOMENTS

‘It is hard to dilute everything about you down into an image and a few words, but obviously that's what we need to do’

‘Simplicity is key’

‘Looking at analytics can be scary’ 

‘Whatever you sell, is there something that you can use as that basket builder’



EPISODE RESOURCES

www.theecommerceassistant.com

www.instagram.com/theecommerceassistant



ABOUT THE GUEST 

“Having spent over 10 years working in ecommerce, within small to big brands, my superpower is showing independent businesses how to get the most out of their online shop and to maximise their ecommerce sales”



ABOUT THE HOST



Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist



CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.tiktok.com/@thebuyerandretailcoach

LinkedIn linkedin.com/in/nicolehigginsuk

Email nicole@thebuyerandretailcoach.com

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

There's been a lot of doom and gloom about retail recently, and one of the most important things that you need to do is change your browsers into buyers. That’s what today’s guest Elle Williamson, the E-commerce assistant, is here to do. Elle joins Nicole on Start Scale Succeed to help you convert traffic into sales.
 
KEY TAKEAWAYS 
<ul>
<li>Elle created the e-commerce assistant to help busy small business owners learn how to create great Shopify websites and use Klaviyo for their email marketing. She does that with a mix of training, one-to-one, consultancy, and a ‘done for you’ service.</li>
<li>One of the top things for Elle for small businesses, specifically on their websites, is about building trust. A big brand will already have the trust of the consumer but as a smaller brand you have to show that you are genuine.</li>
<li>You need to make sure your website offers a good user experience and is an easy, frictionless experience where someone can land on the site and instantly know who you are and what you do. Then they need to be able to get to what they want in a simple way.</li>
<li>Your website is not a once and done thing. You need to constantly improve and evolve it along the lines of optimising for the customer and utilise new technologies.</li>
<li>When you’re looking at your statistics and data, you need to make sure you do it often and keep your own spreadsheet. Shopify has its own analytics page which you can use to track numbers.</li>
</ul>
 
BEST MOMENTS
 ‘It is hard to dilute everything about you down into an image and a few words, but obviously that's what we need to do’
‘Simplicity is key’
‘Looking at analytics can be scary’ 
‘Whatever you sell, is there something that you can use as that basket builder’
 
EPISODE RESOURCES
<a href="http://www.theecommerceassistant.com/">www.theecommerceassistant.com</a>
<a href="http://www.instagram.com/theecommerceassistant">www.instagram.com/theecommerceassistant</a>
 
ABOUT THE GUEST 
“Having spent over 10 years working in ecommerce, within small to big brands, my superpower is showing independent businesses how to get the most out of their online shop and to maximise their ecommerce sales”
 
ABOUT THE HOST
 
Buying &amp; retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&amp;S, Debenhams and Asda, sourcing &amp; developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
Join the Start Scale Succeed waitlist. How to start &amp; scale a product business. A 12 Week programme: <a href="https://thebuyerandretailcoach.com/startscalesucceedwaitlist/">thebuyerandretailcoach.com/startscalesucceedwaitlist</a>
 
CONTACT METHOD 
Website <a href="http://www.thebuyerandretailcoach.com/">http://www.thebuyerandretailcoach.com</a>
IG <a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
TikTok <a href="http://www.tiktok.com/@thebuyerandretailcoach">www.tiktok.com/@thebuyerandretailcoach</a>
LinkedIn <a href="http://linkedin.com/in/nicolehigginsuk">linkedin.com/in/nicolehigginsuk</a>
Email <a href="mailto:nicole@thebuyerandretailcoach.com">nicole@thebuyerandretailcoach.com</a>
Newsletter <a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
Book a call with me <a href="https://thebuyerandretailcoachltd.as.me/discoverycall">https://thebuyerandretailcoachltd.as.me/discoverycall</a>

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

Want to start, scale and succeed in your product business? Buying &amp; retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&amp;S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to&rsquo;s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between. Start listening and subscribe now

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