Today Nicole is chatting with serial entrepreneur, Amanda Perry, who has started, scaled and sold several brands and also works with several founders to help them grow and achieve their goals. Listen in for helpful tips from Amanda on how you can grow your own business, dealing with ADHD as a business owner, and the importance of having the right people around you.

KEY TAKEAWAYS

• From having a business go bankrupt, Amanda has learned that you have to have the right people in giving you the right support. She had people involved in her cake business, but they weren't necessarily the right people and they didn’t give her the right support.
• If your business is a mess and you’re spending all of your time putting out fires, you need to remember that sometimes, there really is a point where the chaos is unsalvageable.
• Are things really hard now or we just had them really easy for a long time? We've had access to data, we've had plentiful sales, everyone's had disposable income. We've had access to social reach on social media and engagement that we don't have so much now.
• Amanda has a new way of planning, which is RE-SMART, based on the SMARTER system. She thinks relevancy is the key and should go first, not last. Think, is it still relevant? And not only is it still relevant, is it actually your goal or is this something that I've picked up?

BEST MOMENTS

‘I remember leaving my job and people saying, are you absolutely mad? And I thought, Yeah, I think I am’

‘You really find out who your friends are when you're going through tough times’

‘I try and base my businesses on the positives and outsource the negatives’

EPISODE RESOURCES

Amanda Perry

Amanda Perry (@amandaperry) • Instagram photos and videos

Heydotta

ABOUT THE GUEST

“I’ve been in business for 15 years and in that time I have started, scaled and sold 4 of my own brands, as well as worked with over 1000 founder-led brands on scaling their revenue through training and 1-1 services.

I use my experience to help founders build a business that looks as good on the outside as it feels on the inside, and navigate the change that comes with it.”

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

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