How do you inject more personality into your brand, help keep customers engaged and tell a story? One of those ways is by using stop motion in your creative socials, videos and reels. And today I'm chatting with Alice Loveday, founder of Loveday Social and the queen of Stop Motion. 



Highlights include 



- **Introduction to Stop Motion:

  - Definition and magical elements of stop motion.

  - Why it’s so engaging and valuable for marketing and sales.



- **Business Applications:

  - Distinguishing your brand and telling stories through stop motion.

  - Highlighting unique selling points (USPs) and product features.

  - The power of stop motion in social media and paid ads.



- **Common Misconceptions:

  - Debunking the myth that stop motion is time-consuming.

  - Tips for creating quick, effective stop motions using minimal equipment 



- **Practical Advice:**

  - Recommended apps: Life Lapse and Stop Motion Studio.

  - Top five must-have stop motion content types for product businesses.

  - Step-by-step process for coming up with stop motion content.





Guest Alice Loveday 

​​https://www.lovedaysocial.com/

https://www.instagram.com/loveday.social





Host Nicole Higgins 

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/



Watch the full episode on You tube 

https://www.youtube.com/@thebuyerandretailcoach/podcasts





Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you

’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

How do you inject more personality into your brand, help keep customers engaged and tell a story? One of those ways is by using stop motion in your creative socials, videos and reels. And today I'm chatting with Alice Loveday, founder of Loveday Social and the queen of Stop Motion. 
 
Highlights include 
 
- **Introduction to Stop Motion:
  - Definition and magical elements of stop motion.
  - Why it’s so engaging and valuable for marketing and sales.
 
- **Business Applications:
  - Distinguishing your brand and telling stories through stop motion.
  - Highlighting unique selling points (USPs) and product features.
  - The power of stop motion in social media and paid ads.
 
- **Common Misconceptions:
  - Debunking the myth that stop motion is time-consuming.
  - Tips for creating quick, effective stop motions using minimal equipment 
 
- **Practical Advice:**
  - Recommended apps: Life Lapse and Stop Motion Studio.
  - Top five must-have stop motion content types for product businesses.
  - Step-by-step process for coming up with stop motion content.
 
Guest Alice Loveday 
​​<a href="https://www.lovedaysocial.com/">https://www.lovedaysocial.com/</a>
https://www.instagram.com/loveday.social
 
Host Nicole Higgins 
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
 
Watch the full episode on You tube 
<a href="https://www.youtube.com/@thebuyerandretailcoach/podcasts">https://www.youtube.com/@thebuyerandretailcoach/podcasts</a>
 
Sponsor 
Neon Digital Clicks 
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  
Neon is offering listeners a FREE scaling audit worth £3000! 
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 
<a href="https://scaleandglow.com/">https://scaleandglow.com/</a>
<a href="https://neondigitalclicks.co.uk/">https://neondigitalclicks.co.uk/</a>
<a href="https://www.instagram.com/neondigitalclicks/">https://www.instagram.com/neondigitalclicks/</a>

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

Want to start, scale and succeed in your product business? Buying &amp; retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&amp;S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to&rsquo;s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between. Start listening and subscribe now

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