If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales. 

Areas we chat about 

Approaching Black Friday and deciding on your sales & promotional strategy for the quarter 

Reviewing  what worked the previous year, testing and warming up your email list

Key Metrics to track and how they might be slightly different this time of year.

Reviewing your segmentation

Frequency and timing of emails 

Post Black Friday & Christmas strategies  

Emerging trends in Email Marketing 


Emailing on Christmas Day what works and what doesn't 

Retaining new customers gained during the Christmas season and transforming them into loyal repeat buyers 



Guest Bio 

Hannah Spicer is a Klayviyo  email marketing expert having worked with Premium and Luxury ecommerce brands on email marketing from 2005. With 20 years experience consulting & supporting businesses in the fashion beauty and lifestyle sector to maximise their own email marketing 



Listen to Hannah previous episode https://podcasts.apple.com/gb/podcast/mastering-email-marketing-for-your-business-with/id1577771045?i=1000647463616



https://www.instagram.com/hannahspicer_consulting/

https://www.hspicerconsulting.com/













Host

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories









Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/





Sponsor

Neon Digital Clicks

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.



Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.



Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.



At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.



If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales. 
Areas we chat about 
Approaching Black Friday and deciding on your sales &amp; promotional strategy for the quarter 
Reviewing  what worked the previous year, testing and warming up your email list
Key Metrics to track and how they might be slightly different this time of year.
Reviewing your segmentation
Frequency and timing of emails 
Post Black Friday &amp; Christmas strategies  
Emerging trends in Email Marketing 
 Emailing on Christmas Day what works and what doesn't 
Retaining new customers gained during the Christmas season and transforming them into loyal repeat buyers 
 
Guest Bio 
Hannah Spicer is a Klayviyo  email marketing expert having worked with Premium and Luxury ecommerce brands on email marketing from 2005. With 20 years experience consulting &amp; supporting businesses in the fashion beauty and lifestyle sector to maximise their own email marketing 
 
Listen to Hannah previous episode <a href="https://podcasts.apple.com/gb/podcast/mastering-email-marketing-for-your-business-with/id1577771045?i=1000647463616">https://podcasts.apple.com/gb/podcast/mastering-email-marketing-for-your-business-with/id1577771045?i=1000647463616</a>
 
<a href="https://www.instagram.com/hannahspicer_consulting/">https://www.instagram.com/hannahspicer_consulting/</a>
<a href="https://www.hspicerconsulting.com/">https://www.hspicerconsulting.com/</a>
 
 
 
 
 
 
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
 
 
 
 
Host Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
 
 
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
 
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
 
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
 
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
 
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

Want to start, scale and succeed in your product business? Buying &amp; retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&amp;S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to&rsquo;s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between. Start listening and subscribe now

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