We all saw the numerous collaborations Barbie did before the movie launch from make up to Airbnb 

But many of you don’t have the Barbie budget or the clout of a million dollar movie behind you so how can you make a partnership work for you, why should you do a collab and how do you pitch to the brands you are interested in working with.  They are all of thing topics I'll be chatting with Natalia Chappel about in this episode 

Some of the key topics 
The Power of Partnerships and Collaborations
Understanding Complementary Brands and Audiences
The Benefits of Partnerships for Reach and Growth
Finding the Right Partners: Dream Brands and Unexpected Collaborations
Researching and Connecting with Potential Partners
Pitching for Partnerships: Creating a Compelling Proposal
Negotiating a Partnership Involving a Physical Product
Considerations for Profit Split and Stock Management
Optimal Marketing Timelines for Product Launches

Key Takeaways    

Strategic Partnerships

   - Forming complementary partnerships can help expand a brand's reach and engage different audiences.

   - Clear objectives, understanding of the partner's branding, and aligning with the target customer are crucial.

   - Real-world examples of successful partnerships,



Executing Partnerships

   - The significance of clear agreements, expectations, marketing budget, and timelines.

   - The importance of GDPR compliance and transparent data-sharing agreements.

   - Creating excitement around product launches through well-timed marketing efforts and engaging events.



Handling Products and Stock

   - Recommendations on focusing on core products to reduce margin erosion.

   - Importance of clear agreements and margins when stocking products exclusively on a website.



Tips for Approaching Brands

   - Use social media platforms like LinkedIn to research and build relationships for partnerships.

   - Make pitches concise and highlight unique selling propositions to stand out.

   - Consider the partner’s tone of voice, customer base, and brand values.



Challenges and Timeframes

   - Understand that securing partnerships can take significant time, ranging from a few months to over a year.

   - Establish clear timelines, objectives, and deliverables from the start.



Guest Natalie Chappel 



 Digital Marketing Consultant and founder of Natalia Chappel Consultancy for lifestyle and fashion brands working with brands to scaling up revenue growth & accelerating traffic to site

improving channel mix that focuses on acquiring new customers 

improving retention rate & ensuring a healthy bottom line

www.nataliachappell.co.uk

Instagram: www.instagram.com/nataliachappellco/

LinkedIn: www.linkedin.com/in/nataliachappell



Host Nicole Higgins 

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/



Watch the full episode on You tube 

https://www.youtube.com/@thebuyerandretailcoach/podcasts





Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you

’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

We all saw the numerous collaborations Barbie did before the movie launch from make up to Airbnb 
But many of you don’t have the Barbie budget or the clout of a million dollar movie behind you so how can you make a partnership work for you, why should you do a collab and how do you pitch to the brands you are interested in working with.  They are all of thing topics I'll be chatting with Natalia Chappel about in this episode 
Some of the key topics 
<ul>
<li>The Power of Partnerships and Collaborations</li>
<li>Understanding Complementary Brands and Audiences</li>
<li>The Benefits of Partnerships for Reach and Growth</li>
<li>Finding the Right Partners: Dream Brands and Unexpected Collaborations</li>
<li>Researching and Connecting with Potential Partners</li>
<li>Pitching for Partnerships: Creating a Compelling Proposal</li>
<li>Negotiating a Partnership Involving a Physical Product</li>
<li>Considerations for Profit Split and Stock Management</li>
<li>Optimal Marketing Timelines for Product Launches</li>
</ul>
Key Takeaways    
Strategic Partnerships
   - Forming complementary partnerships can help expand a brand's reach and engage different audiences.
   - Clear objectives, understanding of the partner's branding, and aligning with the target customer are crucial.
   - Real-world examples of successful partnerships,
 
Executing Partnerships
   - The significance of clear agreements, expectations, marketing budget, and timelines.
   - The importance of GDPR compliance and transparent data-sharing agreements.
   - Creating excitement around product launches through well-timed marketing efforts and engaging events.
 
Handling Products and Stock
   - Recommendations on focusing on core products to reduce margin erosion.
   - Importance of clear agreements and margins when stocking products exclusively on a website.
 
Tips for Approaching Brands
   - Use social media platforms like LinkedIn to research and build relationships for partnerships.
   - Make pitches concise and highlight unique selling propositions to stand out.
   - Consider the partner’s tone of voice, customer base, and brand values.
 
Challenges and Timeframes
   - Understand that securing partnerships can take significant time, ranging from a few months to over a year.
   - Establish clear timelines, objectives, and deliverables from the start.
 
Guest Natalie Chappel 
 
 Digital Marketing Consultant and founder of Natalia Chappel Consultancy for lifestyle and fashion brands working with brands to scaling up revenue growth &amp; accelerating traffic to site
improving channel mix that focuses on acquiring new customers 
improving retention rate &amp; ensuring a healthy bottom line
www.nataliachappell.co.uk
Instagram: www.instagram.com/nataliachappellco/
LinkedIn: <a href="http://www.linkedin.com/in/nataliachappell">www.linkedin.com/in/nataliachappell</a>
 
Host Nicole Higgins 
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
 
Watch the full episode on You tube 
<a href="https://www.youtube.com/@thebuyerandretailcoach/podcasts">https://www.youtube.com/@thebuyerandretailcoach/podcasts</a>
 
 
Sponsor 
Neon Digital Clicks 
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  
Neon is offering listeners a FREE scaling audit worth £3000! 
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 
<a href="https://scaleandglow.com/">https://scaleandglow.com/</a>
<a href="https://neondigitalclicks.co.uk/">https://neondigitalclicks.co.uk/</a>
<a href="https://www.instagram.com/neondigitalclicks/">https://www.instagram.com/neondigitalclicks/</a>

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

Want to start, scale and succeed in your product business? Buying &amp; retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&amp;S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to&rsquo;s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between. Start listening and subscribe now

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