A nuts-and-bolts look at how shows actually get made, this episode traces the gauntlet from “idea” to “greenlight.” Wilmer relives the high-stakes call that landed him the That ’70s Show pilot while Desi and Lucy face an even steeper climb: convincing CBS—and America—that a Cuban bandleader and a redheaded star could be a married couple on TV. Shut out by execs, they take their case to the only jury that matters: live audiences. A throwback vaudeville act (with help from Pepito the Clown) becomes their proof of concept—an early masterclass in IP, audience testing, and momentum—until William S. Paley finally says yes. Next up: they’ll rewrite the rulebook with multi-camera filming, live-audience comedy, and—most radical of all—ownership.

Featuring: Wilmer Valderrama (That ’70s Show, NCIS, Encanto)
Topics: TV development & pilots, proof-of-concept/IP, vaudeville roots of sitcoms, Lucy & Desi’s road act, network bias and representation, William S. Paley/CBS, the road to I Love Lucy.

Starring: Desi Arnaz and Wilmer Valderrama is produced by WV Sound in partnership with iHeart’s My Cultura Podcast Network.
Starring: Desi Arnaz and Wilmer Valderrama is written by Erick Galindo and narrated by Wilmer Valderrama. It is produced by Sophie Spencer-Zavos and Leo Klemm, with special help from Angel Lopez Galindo.

Executive producers are Wilmer Valderrama and Erick Galindo.

This episode was edited and engineered by Sean Tracy and features original music by Halo Boy and Madison Davenport. Cover art illustration by Lindsey Mound.

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