A nuts-and-bolts look at how shows actually get made, this episode traces the gauntlet from “idea” to “greenlight.” Wilmer relives the high-stakes call that landed him the That ’70s Show pilot while Desi and Lucy face an even steeper climb: convincing CBS—and America—that a Cuban bandleader and a redheaded star could be a married couple on TV. Shut out by execs, they take their case to the only jury that matters: live audiences. A throwback vaudeville act (with help from Pepito the Clown) becomes their proof of concept—an early masterclass in IP, audience testing, and momentum—until William S. Paley finally says yes. Next up: they’ll rewrite the rulebook with multi-camera filming, live-audience comedy, and—most radical of all—ownership.

Featuring: Wilmer Valderrama (That ’70s Show, NCIS, Encanto)
Topics: TV development & pilots, proof-of-concept/IP, vaudeville roots of sitcoms, Lucy & Desi’s road act, network bias and representation, William S. Paley/CBS, the road to I Love Lucy.

Starring: Desi Arnaz and Wilmer Valderrama is produced by WV Sound in partnership with iHeart’s My Cultura Podcast Network.
Starring: Desi Arnaz and Wilmer Valderrama is written by Erick Galindo and narrated by Wilmer Valderrama. It is produced by Sophie Spencer-Zavos and Leo Klemm, with special help from Angel Lopez Galindo.

Executive producers are Wilmer Valderrama and Erick Galindo.

This episode was edited and engineered by Sean Tracy and features original music by Halo Boy and Madison Davenport. Cover art illustration by Lindsey Mound.

For more podcasts from iHeart, visit the iHeartRadio app or wherever you listen to your favorite shows.

A nuts-and-bolts look at how shows actually get made, this episode traces the gauntlet from &ldquo;idea&rdquo; to &ldquo;greenlight.&rdquo; Wilmer relives the high-stakes call that landed him the That &rsquo;70s Show pilot while Desi and Lucy face an even steeper climb: convincing CBS&mdash;and America&mdash;that a Cuban bandleader and a redheaded star could be a married couple on TV. Shut out by execs, they take their case to the only jury that matters: live audiences. A throwback vaudeville act (with help from Pepito the Clown) becomes their proof of concept&mdash;an early masterclass in IP, audience testing, and momentum&mdash;until William S. Paley finally says yes. Next up: they&rsquo;ll rewrite the rulebook with multi-camera filming, live-audience comedy, and&mdash;most radical of all&mdash;ownership.
Featuring: Wilmer Valderrama (That &rsquo;70s Show, NCIS, Encanto) Topics: TV development &amp; pilots, proof-of-concept/IP, vaudeville roots of sitcoms, Lucy &amp; Desi&rsquo;s road act, network bias and representation, William S. Paley/CBS, the road to I Love Lucy.
Starring: Desi Arnaz and Wilmer Valderrama is produced by WV Sound in partnership with iHeart&rsquo;s My Cultura Podcast Network. Starring: Desi Arnaz and Wilmer Valderrama is written by Erick Galindo and narrated by Wilmer Valderrama. It is produced by Sophie Spencer-Zavos and Leo Klemm, with special help from Angel Lopez Galindo.
Executive producers are Wilmer Valderrama and Erick Galindo.
This episode was edited and engineered by Sean Tracy and features original music by Halo Boy and Madison Davenport. Cover art illustration by Lindsey Mound.
For more podcasts from iHeart, visit the iHeartRadio app or wherever you listen to your favorite shows.

Hollywood has always been aspirational, standing in for the general U.S. population’s values and dreams as radio entertainment led the way to television becoming the dominant media source for families by the 1950’s. Beautiful faces, perfect bodies, glamorous lifestyles, and to no surprise, the folx in the spotlight were white. People of color were represented on screen as highly stereotyped, caricatured versions of white people’s ideas about people of color. So what happened when, in 1951, a hit sitcom revolutionized television? In 1951, “I Love Lucy” premiered and featured a Latino actor - Desi Arnaz - as one of the main characters. How did Desi Arnaz land a role on primetime television? What was the political climate during his rise to fame? And how did Desi pave the way for the future generations of Latinx/e actors and influence the perception of Cubans in America?

 

On “Starring: Desi Arnaz & Wilmer Valderrama,” Wilmer guides listeners through the life of Desi Arnaz, his personal and professional career and his impact on television, culture and the legacy Desi left for Wilmer and many others. Wilmer has credited Desi with inspiring him as an actor and has seen parallels between their careers. Wilmer narrates this weekly 10-episode story of Desi Arnaz all the while weaving his own personal journey throughout. Listen as we explore parallels between the two and come to understand how the subject’s influence propelled the narrator and our culture alike.

Hollywood has always been aspirational, standing in for the general U.S. population&rsquo;s values and dreams as radio entertainment led the way to television becoming the dominant media source for families by the 1950&rsquo;s. Beautiful faces, perfect bodies, glamorous lifestyles, and to no surprise, the folx in the spotlight were white. People of color were represented on screen as highly stereotyped, caricatured versions of white people&rsquo;s ideas about people of color. So what happened when, in 1951, a hit sitcom revolutionized television? In 1951, &ldquo;I Love Lucy&rdquo; premiered and featured a Latino actor - Desi Arnaz - as one of the main characters. How did Desi Arnaz land a role on primetime television? What was the political climate during his rise to fame? And how did Desi pave the way for the future generations of Latinx/e actors and influence the perception of Cubans in America?
&nbsp;
On &ldquo;Starring: Desi Arnaz &amp; Wilmer Valderrama,&rdquo; Wilmer guides listeners through the life of Desi Arnaz, his personal and professional career and his impact on television, culture and the legacy Desi left for Wilmer and many others. Wilmer has credited Desi with inspiring him as an actor and has seen parallels between their careers. Wilmer narrates this weekly 10-episode story of Desi Arnaz all the while weaving his own personal journey throughout. Listen as we explore parallels between the two and come to understand how the subject&rsquo;s influence propelled the narrator and our culture alike.

Starring: Desi Arnaz & Wilmer Valderrama

Episode 9: The Pitch That Changed TV

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e351206f-21ed-48c2-b909-b3a0017538f9/transcript