When you think of Topgolf, you’re likely not thinking about esports. But the entertainment company whose high-end driving ranges have become a phenomenon of sorts continues to branch out into new areas. The latest of those is the creation of Esports Lounges at six of their properties in an effort to attract a new audience to their venues and to plant a flag in the growing esports market. In this conversation with SportsTravel Editor and Publisher Jason Gewirtz, Topgolf Media President YuChiang Cheng discusses Topgolf’s interest in esports, the company’s target audience for events and his own background in gaming and sports.

<p>When you think of Topgolf, you’re likely not thinking about esports. But the entertainment company whose high-end driving ranges have become a phenomenon of sorts continues to branch out into new areas. The latest of those is the creation of Esports Lounges at six of their properties in an effort to attract a new audience to their venues and to plant a flag in the growing esports market. In this conversation with <em>SportsTravel </em>Editor and Publisher Jason Gewirtz, Topgolf Media President YuChiang Cheng discusses Topgolf’s interest in esports, the company’s target audience for events and his own background in gaming and sports.</p>

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