Until it just recently released its new report, Sports ETA as an industry association had not surveyed its members about their compensation and salary information for about 10 years. A lot has changed since then. And, of course, a lot has changed just within the past few years coming out of the pandemic, which led to massive turnover in the industry and a crop of new employees entering the space. The latest survey, which was sponsored and supported by Northstar Meetings Group, reveals some hard facts about not just what industry professionals are being paid, but how they are being compensated as well.

[article_sidebar]In this conversation between SportsTravel Executive Editor and Publisher Jason Gewirtz and the leading researchers on the report — Jennifer Stoll of Stoll Strategies and Cambria Jones of SearchWide Global — we explore those issues. That includes how many sales people on average are employed at destination marketing organizations, what kinds of benefits those employees are now looking for, the concerns that still exist over how some of these organizations are funded and, of course, what industry professionals are being paid.