Izell Reese is the chief executive officer of RCX Sports, a youth sports experiences business, running and operating leagues, camps, combines, tournaments and events. Reese has been the Executive Director of NFL Flag since October 2019, working closely with the NFL to expand the sport of flag football around the world. RCX has also recently entered into partnerships with the National Hockey League and Major League Soccer for youth programs. Before entering the youth sports world, Reese played safety in the NFL for seven years.

Reese describes how his experiences in youth sports and the NFL influence how he works as CEO at RCX Sports; partnering with the NFL on NFL Flag and the exposure the sport got from the Pro Bowl; new alignments with the National Hockey League and Major League Soccer; strategies on increasing participation of girls in youth sports; and a special moment coming for him in his hometown of Dothan, Alabama 

Izell Reese is the chief executive officer of RCX Sports, a youth sports experiences business, running and operating leagues, camps, combines, tournaments and events. Reese has been the Executive Director of NFL Flag since October 2019, working closely with the NFL to expand the sport of flag football around the world. RCX has also recently entered into partnerships with the National Hockey League and Major League Soccer for youth programs. Before entering the youth sports world, Reese played safety in the NFL for seven years.
Reese describes how his experiences in youth sports and the NFL influence how he works as CEO at RCX Sports; partnering with the NFL on NFL Flag and the exposure the sport got from the Pro Bowl; new alignments with the National Hockey League and Major League Soccer; strategies on increasing participation of girls in youth sports; and a special moment coming for him in his hometown of Dothan, Alabama

In-depth discussions with leaders in the sports-event industry.

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Izell Reese: How RCX Sports Is Expanding Youth Sports Participation

You may not immediately recognize the name Danny Boy O’Connor. But if you’ve turned on a radio or attended an in-person sports event in the last 30 years you certainly know his music. As a co-founder of the group House of Pain, he was on the ground floor of the group’s biggest crossover hit, “Jump Around.”

As you’ll hear in this conversation, he was a connoisseur of music growing up in New York and then Los Angeles. He also was immersed in hip hop culture, including the breaking scene. So when the sports version of break dancing takes center stage in Paris, he’ll be watching with keen interest. In this episode we’ll talk a bit about what breaking has meant to him and what it continues to mean to participants around the world.

But we’re also going to talk a surprising amount about tourism, specifically what O'Connor has accomplished in an effort to preserve the legacy of the book and movie version of “The Outsiders.” Years after House Pain, he found himself on tour through Tulsa where the book was based, and found the house used in the film as the home of the brothers who make up the main characters. Shocked at what had become of the home, he led an effort to purchase and restore it, an effort that has now led to a museum to the franchise, which also saw a Broadway musical version debut last year that took home a Tony Award for Best Muscial. In the process of restoring the home, O'Connor not only fell in love with the town, but he has become one of its biggest tourism advocates.

In this episode, we’re going to talk about all of these things and you may come out surprised at how the worlds of music, sports and tourism can often interact seamlessly.

You may not immediately recognize the name Danny Boy O’Connor. But if you’ve turned on a radio or attended an in-person sports event in the last 30 years you certainly know his music. As a co-founder of the group House of Pain, he was on the ground floor of the group’s biggest crossover hit, <a href="https://www.youtube.com/watch?v=UpmX4qG1kQg">“Jump Around.”</a>
As you’ll hear in this conversation, he was a connoisseur of music growing up in New York and then Los Angeles. He also was immersed in hip hop culture, including the breaking scene. So when <a href="https://www.sportstravelmagazine.com/tulsa-breaks-into-next-olympic-sport/">the sports version of break dancing</a> takes center stage in Paris, he’ll be watching with keen interest. In this episode we’ll talk a bit about what breaking has meant to him and what it continues to mean to participants around the world.
But we’re also going to talk a surprising amount about tourism, specifically what O'Connor has accomplished in an effort to preserve the legacy of the book and movie version of “The Outsiders.” Years after House Pain, he found himself on tour through Tulsa where the book was based, and found the house used in the film as the home of the brothers who make up the main characters. Shocked at what had become of the home, he led an effort to purchase and restore it, an effort that has now led to a museum to the franchise, which also saw a Broadway musical version debut last year that took home a Tony Award for Best Muscial. In the process of restoring the home, O'Connor not only fell in love with the town, but he has become one of its biggest tourism advocates.
In this episode, we’re going to talk about all of these things and you may come out surprised at how the worlds of music, sports and tourism can often interact seamlessly.

Danny Boy O’Connor: On “Jump Around,” Breaking at the Olympics and “The Outsiders”

Dan Butterly has been the commissioner of the Big West Conference since July 1, 2020. He took the job at a time when Covid was wreaking havoc on the sports landscape and led the conference through uncertain times. Butterly has negotiated a large streaming contract with ESPN-plus and has ambitious designs for the future of the conference and its athletics. He is a member of the NCAA Division I Men's Basketball Competition and Oversight Committees, and the NCAA Council Working Group on NIL.

In this episode, Butterly discusses the ever-changing worlds of NIL and conference realignment, how the Big West can capitalize from the demise of the Pac-12, getting his conference more exposure, and what went into the decision to move the men's and women's basketball championship tournaments from California to Henderson, Nevada.

Dan Butterly has been the commissioner of the <a href="https://www.sportstravelmagazine.com/big-west-hires-dan-butterly-as-commissioner/">Big West Conference since July 1, 2020</a>. He took the job at a time when Covid was wreaking havoc on the sports landscape and led the conference through uncertain times. Butterly has negotiated a large streaming contract with ESPN-plus and has ambitious designs for the future of the conference and its athletics. He is a member of the NCAA Division I Men's Basketball Competition and Oversight Committees, and the NCAA Council Working Group on NIL.
In this episode, Butterly discusses the ever-changing worlds of NIL and <a href="https://www.sportstravelmagazine.com/college-basketball-realignment-pac-12-mountain-west-wcc-big-west/">conference realignment</a>, how the Big West can capitalize from the demise of the Pac-12, getting his conference more exposure, and what went into the decision to move the men's and women's basketball championship tournaments from California to Henderson, Nevada.

Dan Butterly: Leading the Big West Conference into the Future

The Lionel Messi effect in his second season with Inter Miami is well underway in Major League Soccer, which has had five matches this season with an attendance of more than 60,000 or higher. MLS’ total attendance is up 13 percent compared to the same date last season and with the Copa America ongoing, the international club competition will segway into one of Major League Soccer’s main in-season points of emphasis, the Leagues Cup matching up each team from MLS and Liga MX in Mexico.

Executive Vice President CamiloDurana joined the podcast recently to discuss the state of the league, the upcoming second annual Leagues Cup, MLS’ developing relationship with Liga MX, broadening the league’s reach through Soccer United Marketing, and upcoming FIFA events in the U.S. highlighted by the 2026 World Cup and of course the effect of Messi within the league’s international reputation.

The <a href="https://www.sportstravelmagazine.com/messis-presence-elevates-miamis-global-profile/">Lionel Messi effect in his second season with Inter Miami</a> is well underway in <a href="https://www.sportstravelmagazine.com/tag/major-league-soccer/">Major League Soccer</a>, which has had five matches this season with an attendance of more than 60,000 or higher. MLS’ total attendance is up 13 percent compared to the same date last season and with the Copa America ongoing, the international club competition will segway into one of Major League Soccer’s main in-season points of emphasis, the Leagues Cup matching up each team from MLS and Liga MX in Mexico.
Executive Vice President Camilo Durana joined the podcast recently to discuss the state of the league, the upcoming second annual Leagues Cup, MLS’ developing relationship with Liga MX, broadening the league’s reach through Soccer United Marketing, and upcoming FIFA events in the U.S. highlighted by the 2026 World Cup and of course the effect of Messi within the league’s international reputation.

Izell Reese: How RCX Sports Is Expanding Youth Sports Participation

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