The Winter World University Games is the largest multi-sport winter event in the world, after the Olympic Winter Games. This year’s event starts January 12 and is an 11-day international festival and competition combining high-level sport with educational and cultural events, all taking place in Lake Placid, New York, and nearby towns. With more than 2,500 participants from over 50 countries, the Winter World University Games will reignite the celebrated history of the 1932 and 1980 Olympic venues, many of which have been recently modernized.

In this conversation, SportsTravel Managing Editor Matt Traub sits down with MikePratt, president and chief executive officer of the Olympic Regional Development Authority, and with Jim McKenna, the longtime president and chief executive officer of the Lake Placid CVB. We discuss not only the new venues and the logistics for the Winter World University Games but the legacy of Lake Placid’s Olympic history and how it still has an impact on sports tourism in the Adirondacks region and what he hopes will be this event’s legacy both in the field of competition and beyond when it comes to sustainability in sports.

The Winter World University Games is the largest multi-sport winter event in the world, after the Olympic Winter Games. This year’s event starts January 12 and is an 11-day international festival and competition combining high-level sport with educational and cultural events, all taking place in Lake Placid, New York, and nearby towns. With more than 2,500 participants from over 50 countries, the Winter World University Games will reignite the celebrated history of the 1932 and 1980 Olympic venues, many of which have been recently modernized.
In this conversation, SportsTravel Managing Editor Matt Traub sits down with Mike Pratt, president and chief executive officer of the Olympic Regional Development Authority, and with Jim McKenna, the longtime president and chief executive officer of the Lake Placid CVB. We discuss not only the new venues and the logistics for the Winter World University Games but the legacy of Lake Placid’s Olympic history and how it still has an impact on sports tourism in the Adirondacks region and what he hopes will be this event’s legacy both in the field of competition and beyond when it comes to sustainability in sports.

In-depth discussions with leaders in the sports-event industry.

SportsTravel Podcast

Mike Pratt and Jim McKenna: Lake Placid's Rebirth as a Winter Sports Destination

After serving as chief executive officer of USA Weightlifting for nearly 10 years, Phil Andrews was appointed USA Fencing CEO in August 2022 to oversee the national governing body for the Olympic and Paralympic sport of fencing in the United States. This past summer, USA Fencing won four medals overall at the Olympic Summer Games in Paris, including its first ever team Olympic gold in women’s foil and Lee Kiefer repeating as women’s foil gold medalist in an all-American gold medal match against Lauren Scruggs. With the LA28 Games four years away, it’s a big time in the U.S. Olympic sports movement and Phil discusses what USA Fencing has planned to capitalize on its Paris success, how it puts together an events calendar and what it looks for in partners and much more.

After serving as chief executive officer of USA Weightlifting for nearly 10 years, Phil Andrews was appointed USA Fencing CEO in August 2022 to oversee the national governing body for the Olympic and Paralympic sport of fencing in the United States. This past summer, USA Fencing won four medals overall at the Olympic Summer Games in Paris, including its first ever team Olympic gold in women’s foil and Lee Kiefer repeating as women’s foil gold medalist in an all-American gold medal match against Lauren Scruggs. With the LA28 Games four years away, it’s a big time in the U.S. Olympic sports movement and Phil discusses what USA Fencing has planned to capitalize on its Paris success, how it puts together an events calendar and what it looks for in partners and much more.

Phil Andrews: USA Fencing’s Post-Paris Plans

The NCAA is in a transformative era and that includes its championship landscape. Acrobatics and tumbling, equestrian, rugby, stunt, triathlon and women's wrestling are working their way through the NCAA’s Emerging Sports for Women program with the hopes of gaining enough university participation to become NCAA championships — with some on the cusp of joining the ranks. In this recording from the TEAMS Conference & Expo held recently in Anaheim, the leaders of these efforts discuss where they are in the process and what destinations can do now to help build out other events leading up to a championship, including camps, clinics and combines.

The NCAA is in a transformative era and that includes its championship landscape. Acrobatics and tumbling, equestrian, rugby, stunt, triathlon and women's wrestling are working their way through the NCAA’s Emerging Sports for Women program with the hopes of gaining enough university participation to become NCAA championships — with some on the cusp of joining the ranks. In this recording from the TEAMS Conference &amp; Expo held recently in Anaheim, the leaders of these efforts discuss where they are in the process and what destinations can do now to help build out other events leading up to a championship, including camps, clinics and combines.

The Emerging NCAA Championships

As president and CEO of the U.S. Travel Association, Geoff Freeman is the leading advocate for the more than $1 trillion U.S. travel and hospitality industry. In this role, he is charged with positioning the industry to seize emerging opportunities and further establishing travel as a vital economic force in the United States. Before taking over at U.S. Travel, Freeman was president and CEO of the Consumer Brands Association, the trade association for America’s $2.1 trillion food, beverage and consumer products industry. And before that, he served five years as president and CEO of the American Gaming Association. So his background in lobbying for interests of various industries is substantial, including, of course, the travel industry. He’s also a father of three who has made the circuit of amateur sports travel, so he knows what he speaks when he discusses the sports-related travel market.

Now, with some of the world’s most high-profile events headed to the United States over the next decade, including the 2026 FIFA World Cup, the 2028 Olympic and Paralympic Summer Games in Los Angeles, the 2031 Men’s Rugby World Cup, 2033 Women’s Rugby World Cup and 2034 Olympic and Paralympic Winter Games in Utah, the time has arrived where these mega events may lead to policy changes. Chief among those is the issue of visa wait times, which can be hundreds of days for people wanting to enter the United States from certain countries, including several expected to compete less than two years from now in the World Cup. For some of those fans, unless something changes, it may already be too late to get to those matches in 2026. These are important issues, especially for destinations that are investing millions of dollars in hosting matches with the expectation that they will lead to foreign visitation.

These are some of the themes we’ll be discussing with Freeman on stage at the TEAMS Conference and Expo, September 23­–26, in Anaheim, California. But in this episode, we introduce the discussion with Freeman and talk about ways destinations of all sizes can better advocate and lobby for the important work they do day in and day out.

As president and CEO of the <a href="https://www.ustravel.org/">U.S. Travel Association</a>, Geoff Freeman is the leading advocate for the more than $1 trillion U.S. travel and hospitality industry. In this role, he is charged with positioning the industry to seize emerging opportunities and further establishing travel as a vital economic force in the United States. Before taking over at U.S. Travel, Freeman was president and CEO of the Consumer Brands Association, the trade association for America’s $2.1 trillion food, beverage and consumer products industry. And before that, he served five years as president and CEO of the American Gaming Association. So his background in lobbying for interests of various industries is substantial, including, of course, the travel industry. He’s also a father of three who has made the circuit of amateur sports travel, so he knows what he speaks when he discusses the sports-related travel market.
Now, with some of the world’s most high-profile events headed to the United States over the next decade, including the 2026 FIFA World Cup, the 2028 Olympic and Paralympic Summer Games in Los Angeles, the 2031 Men’s Rugby World Cup, 2033 Women’s Rugby World Cup and 2034 Olympic and Paralympic Winter Games in Utah, the time has arrived where these mega events may lead to policy changes. Chief among those is the issue of visa wait times, which can be hundreds of days for people wanting to enter the United States from certain countries, including several expected to compete less than two years from now in the World Cup. For some of those fans, unless something changes, it may already be too late to get to those matches in 2026. These are important issues, especially for destinations that are investing millions of dollars in hosting matches with the expectation that they will lead to foreign visitation.
These are some of the themes we’ll be discussing with Freeman on stage at the <a href="https://www.ustravel.org/">TEAMS Conference and Expo</a>, September 23­–26, in Anaheim, California. But in this episode, we introduce the discussion with Freeman and talk about ways destinations of all sizes can better advocate and lobby for the important work they do day in and day out.

Mike Pratt and Jim McKenna: Lake Placid's Rebirth as a Winter Sports Destination

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