J.C. Poma spent almost 7 years with Richmond Region Tourism, working his way up from manager to director to vice president before leaving earlier this year. He didn’t venture far, as he went about 20 miles south of Richmond to the small city of Chesterfield, Virginia. Since arriving in Chesterfield, his task has been to build up the Play Chesterfield brand within the Sports, Visitation, & Entertainment department, and both utilize and upgrade the various facilities in the area. Poma’s philosophy of building from within has Play Chesterfield focused on creating spaces for residents to play and interact, while also looking to bring in tournaments and events from outside the county to drive revenue. We talked with Poma about what his short and longterm goals are, how he and his team are promoting the new Play Chesterfield venture and the delicate balance of keeping the locals happy, while establishing the destination as a prime spot for sports tourism.

Grading the 2026 Olympic Winter Games: Lisa Delpy Neirotti and Jason Gewirtz Reflect on Milan and Cortina
32:43

Sports Event Trends We’re Watching in 2026
31:40

Paralympians Ezra Frech and Lindi Marcusen on the Challenges of Traveling with Disabilities
32:04