The Ironman Group has been a leader in mass participation events for years. The company’s portfolio now extends well beyond the Ironman triathlon series itself and includes the Rock ‘n’ Roll Running Series, the multi-day road cycling event series Haute Route and a strategic partnership with UTMB Group, which organizes ultra-trail running events. The company has also been expanding its virtual events during the pandemic and recently acquired the indoor virtual cycling app, FulGaz, to further push into the ever-growing world of connected fitness.

After Ironman's in-person races dropped off the calendar at the start of the pandemic in 2020, they began coming back in 2021 and expectations are high for the 2022 calendar. In this conversation between Ironman Group CEO Andrew Messick and SportsTravel Editor and Publisher Jason Gewirtz, Messick discusses how the race series brought back its events, the outlook for the coming year and how the organization uses its own proprietary CRM system to help determine future host cities. We also discuss some of the Ironman series' latest new host cities, including locations in Alaska and Oregon — firsts for the series. And we explore some of the biggest opportunities ahead in the world of mass participation events from one of the leaders in the space.

<a href="https://www.ironman.com/about-ironman-group">The Ironman Group</a> has been a leader in mass participation events for years. The company&rsquo;s portfolio now extends well beyond the Ironman triathlon series itself and includes the&nbsp;<a href="https://www.runrocknroll.com/">Rock &lsquo;n&rsquo; Roll Running Series</a>, the multi-day road cycling event series <a href="https://www.hauteroute.org/">Haute Route</a>&nbsp;and a strategic partnership with <a href="https://utmb.world/">UTMB Group</a>, which organizes ultra-trail running events. The company has also been expanding its virtual events during the pandemic and recently acquired the indoor virtual cycling app, <a href="https://fulgaz.com/">FulGaz</a>, to further push into the ever-growing world of connected fitness.
After Ironman's in-person races dropped off the calendar at the start&nbsp;of the pandemic in 2020, they began coming back in 2021 and expectations are high for the 2022 calendar. In this conversation between Ironman Group CEO Andrew Messick and SportsTravel Editor and Publisher Jason Gewirtz, Messick discusses how the race series brought back its events, the outlook for the coming year and how the organization uses its own proprietary CRM system to help determine future host cities. We also discuss some of the Ironman series' latest new host cities, including locations in <a href="https://www.sportstravelmagazine.com/ironman-heads-to-juneau-for-first-alaska-race/">Alaska</a> and <a href="https://www.sportstravelmagazine.com/salem-oregon-to-host-ironman-70-3/">Oregon</a> &mdash; firsts for the series. And we explore some of the biggest opportunities ahead in the world of mass participation events from one of the leaders in the space.

In-depth discussions with leaders in the sports-event industry.

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