For years, the Sports & Fitness industry Association has studied which sports people participate in and how often. Perhaps just as important, they also track the number of people who say they don’t participate in anything at all. For professionals in the sports-event industry, there is a tremendous amount of interesting data in the SFIA’s recently released Topline Participation Report, including which individual sports are trending well and which team sports are trending well. If you’re the organizer or a host city of a sports tournament or event, knowing where the interest lies could be the key to a successful future. As you’ll hear, there is no doubting the incredible growth that pickleball has seen not just in the past year but for the past several years. But pickleball is not alone. In fact, all racquet sports are on the upswing, including tennis, which has the largest participation of all. In this conversation between SportsTravel Executive Editor and Publisher Jason Gewirtz and SFIA President and CEO Tom Cove, we take a deep dive into the organization’s latest report and talk about what sports and trends he’s keeping an eye on next.