The Lionel Messi effect in his second season with Inter Miami is well underway in Major League Soccer, which has had five matches this season with an attendance of more than 60,000 or higher. MLS’ total attendance is up 13 percent compared to the same date last season and with the Copa America ongoing, the international club competition will segway into one of Major League Soccer’s main in-season points of emphasis, the Leagues Cup matching up each team from MLS and Liga MX in Mexico.

Executive Vice President CamiloDurana joined the podcast recently to discuss the state of the league, the upcoming second annual Leagues Cup, MLS’ developing relationship with Liga MX, broadening the league’s reach through Soccer United Marketing, and upcoming FIFA events in the U.S. highlighted by the 2026 World Cup and of course the effect of Messi within the league’s international reputation.

The <a href="https://www.sportstravelmagazine.com/messis-presence-elevates-miamis-global-profile/">Lionel Messi effect in his second season with Inter Miami</a> is well underway in <a href="https://www.sportstravelmagazine.com/tag/major-league-soccer/">Major League Soccer</a>, which has had five matches this season with an attendance of more than 60,000 or higher. MLS’ total attendance is up 13 percent compared to the same date last season and with the Copa America ongoing, the international club competition will segway into one of Major League Soccer’s main in-season points of emphasis, the Leagues Cup matching up each team from MLS and Liga MX in Mexico.
Executive Vice President Camilo Durana joined the podcast recently to discuss the state of the league, the upcoming second annual Leagues Cup, MLS’ developing relationship with Liga MX, broadening the league’s reach through Soccer United Marketing, and upcoming FIFA events in the U.S. highlighted by the 2026 World Cup and of course the effect of Messi within the league’s international reputation.

In-depth discussions with leaders in the sports-event industry.

SportsTravel Podcast

Camilo Durana: How MLS Benefits From Messi, Apple and the World Cup

Dan Butterly has been the commissioner of the Big West Conference since July 1, 2020. He took the job at a time when Covid was wreaking havoc on the sports landscape and led the conference through uncertain times. Butterly has negotiated a large streaming contract with ESPN-plus and has ambitious designs for the future of the conference and its athletics. He is a member of the NCAA Division I Men's Basketball Competition and Oversight Committees, and the NCAA Council Working Group on NIL.

In this episode, Butterly discusses the ever-changing worlds of NIL and conference realignment, how the Big West can capitalize from the demise of the Pac-12, getting his conference more exposure, and what went into the decision to move the men's and women's basketball championship tournaments from California to Henderson, Nevada.

Dan Butterly has been the commissioner of the <a href="https://www.sportstravelmagazine.com/big-west-hires-dan-butterly-as-commissioner/">Big West Conference since July 1, 2020</a>. He took the job at a time when Covid was wreaking havoc on the sports landscape and led the conference through uncertain times. Butterly has negotiated a large streaming contract with ESPN-plus and has ambitious designs for the future of the conference and its athletics. He is a member of the NCAA Division I Men's Basketball Competition and Oversight Committees, and the NCAA Council Working Group on NIL.
In this episode, Butterly discusses the ever-changing worlds of NIL and <a href="https://www.sportstravelmagazine.com/college-basketball-realignment-pac-12-mountain-west-wcc-big-west/">conference realignment</a>, how the Big West can capitalize from the demise of the Pac-12, getting his conference more exposure, and what went into the decision to move the men's and women's basketball championship tournaments from California to Henderson, Nevada.

Dan Butterly: Leading the Big West Conference into the Future

One of the most high-profile sports in the Olympic Summer Games in Paris will be basketball. The USA Basketball teams have been some of the most dominant in Olympic history in any sport. The women’s team looks to extend its streak to eight consecutive gold medals and the men’s team looks for its fifth in a row, having only lost six games in Olympic history. The U.S. also will have teams in the blossoming 3x3 competition that will be held on Place du Concorde in one of the more stunning locations in Paris.

At the center of it is Chief Executive Officer Jim Tooley, who has been with USA Basketball for over 30 years. We discussed USA Basketball’s state of preparations before Paris, the amount of planning needed for the back and forth between Paris and Lille for group-stage games, USA Basketball’s relationships with Las Vegas and abroad ahead of exhibition games in London, the growth of the international game and 3x3 and celebrating the national governing body’s 50th anniversary.

One of the most high-profile sports in the <a href="https://www.sportstravelmagazine.com/tag/2024-olympic-summer-games/">Olympic Summer Games in Paris</a> will be basketball. The <a href="https://www.sportstravelmagazine.com/tag/usa-basketball/">USA Basketball</a> teams have been some of the most dominant in Olympic history in any sport. The women’s team looks to extend its streak to eight consecutive gold medals and the men’s team looks for its fifth in a row, having only lost six games in Olympic history. The U.S. also will have teams in the blossoming 3x3 competition that will be held on Place du Concorde in one of the more stunning locations in Paris.
At the center of it is Chief Executive Officer <a href="https://www.sportstravelmagazine.com/tag/jim-tooley/">Jim Tooley</a>, who has been with USA Basketball for over 30 years. We discussed USA Basketball’s state of preparations before Paris, the amount of planning needed for the back and forth between Paris and Lille for group-stage games, USA Basketball’s relationships with Las Vegas and abroad ahead of exhibition games in London, the growth of the international game and 3x3 and celebrating the national governing body’s 50th anniversary.

Jim Tooley: USA Basketball's Road to Paris and the Olympic Games

Skip Gilbert is no stranger to the sports industry. As a former professional soccer player, the sport may well be his true love. But his previous stints included one with the USADA, the anti-doping agency, as managing director of operations, marketing and development; managing director of professional tennis operations and tournament manager for the U.S. Open in New York; CEO of USA Triathlon; a vice president for the Arena Football League; and chief marketing officer of USA Swimming. Along the way, he’s also become one of the industry’s staunchest advocates for kids being involved in sports for their own health and well-being — and being involved in as many sports as possible to avoid specialization.

Since 2020, he has been at the helm of US Youth Soccer, the largest youth sport organizations in the United States, which is focused on having a positive impact on the lives of America’s youth through the game of soccer. The group’s mission is to make soccer the preeminent youth sport in the country, and they are well on their way. Soccer participation has held steady or grown in recent years and the big events headed to the United States, including of course the FIFA World Cup in 2026, may only serve as a catalyst for continued growth, or at the least an aspirational event that could well fuel future growth in the sport.

In this discussion, we sit down with Gilbert to discuss the state of youth soccer, the opportunities and challenges ahead for the sport, the rise of the professional leagues for both men and women, and the importance of diversity when it comes to kids getting active in sports. 

Skip Gilbert is no stranger to the sports industry. As a former professional soccer player, the sport may well be his true love. But his previous stints included one with the USADA, the anti-doping agency, as managing director of operations, marketing and development; managing director of professional tennis operations and tournament manager for the U.S. Open in New York; CEO of USA Triathlon; a vice president for the Arena Football League; and chief marketing officer of USA Swimming. Along the way, he’s also become one of the industry’s staunchest advocates for kids being involved in sports for their own health and well-being — and being involved in as many sports as possible to avoid specialization.
Since 2020, he has been at the helm of <a href="https://www.usyouthsoccer.org/">US Youth Soccer</a>, the largest youth sport organizations in the United States, which is focused on having a positive impact on the lives of America’s youth through the game of soccer. The group’s mission is to make soccer the preeminent youth sport in the country, and they are well on their way. Soccer participation has held steady or grown in recent years and the big events headed to the United States, including of course <a href="https://www.sportstravelmagazine.com/fifa-world-cup-2026-host-cities/">the FIFA World Cup in 2026</a>, may only serve as a catalyst for continued growth, or at the least an aspirational event that could well fuel future growth in the sport.
In this discussion, we sit down with Gilbert to discuss the state of youth soccer, the opportunities and challenges ahead for the sport, the rise of the professional leagues for both men and women, and the importance of diversity when it comes to kids getting active in sports.

Camilo Durana: How MLS Benefits From Messi, Apple and the World Cup

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