Nike's iconic "Just Do It" slogan skyrocket the brand to worldwide popularity, but few know the surpisingly sinister origin behind the three-word phrase. This episode uncovers how the last words of a death row murderer inspired advertising expert Dan Wiedan to create one of the most memorable slogans in sports history. 

Follow us on IG, TikTok, and X at @Sports_MP3 to never miss an episode or update. Subscribe to our YouTube channel (@SportsMP3) if you’re a real one.

 

Nike's iconic "Just Do It" slogan skyrocket the brand to worldwide popularity, but few know the surpisingly sinister origin behind the three-word phrase. This episode uncovers how the last words of a death row murderer inspired advertising expert Dan Wiedan to create one of the most memorable slogans in sports history. Follow us on IG, TikTok, and X at @Sports_MP3 to never miss an episode or update. Subscribe to our YouTube channel (@SportsMP3) if you&rsquo;re a real one.
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A podcast about iconic sounds from sports. Host Will Gatchel explores the story behind a famous quote, play call, or soundbite each episode, and shares what gets missed along the way. After all, sounds are stories too.

A podcast about iconic sounds from sports. Host Will Gatchel explores the story behind a famous quote, play call, or soundbite each episode, and shares what gets missed along the way. After all, sounds are stories too.

Sports.MP3

"Just Do It" - The Sinister Origin of Nike's Legendary Slogan

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/05ce4353-f8b9-4a91-b331-b3630158b7a8/transcript