Episode 176 of the SI Media Podcast features an interview with J.E. Skeets and Tas Melas of “The Starters” on NBA TV and a conversation with NBA Twitter personality, Rob Perez, aka @World_Wide_Wob.  Skeets and Tas discuss how they landed on NBA TV after building a loyal Internet audience thanks to being old-school bloggers and podcasters. The guys offer advice for podcasters and share the do’s and don’ts for having a successful podcast. They also talk about what it’s like to work for the NBA, what obstacles they had to overcome, relationships with players and other Turner announcers and much more. Perez also discusses how he became popular on social media thanks to his NBA fandom. Has he ever heard from the league or networks about posting clips? Is he addicted to Twitter? Did he intentionally set out to become a social media personality? All of this is covered and more.