Ever wondered how a simple plush collectible became the must-have hype item in Singapore? In this episode of Shelf Life, we sit down with Natalie, the Head of Content at IMBA, to break down their massive, viral collaboration with artist CJ Hendry. From the chaotic flower market to the sold-out "Juju World" plushies, learn how exhibition merchandise has evolved from cheap souvenirs into high-status art collectibles.

Shelf Life with Yumiko Kayahara

Ever wondered how a simple plush collectible became the must-have hype item in Singapore? In this episode of Shelf Life, we sit down with Natalie, the Head of Content at IMBA, to break down their massive, viral collaboration with artist CJ Hendry. From the chaotic flower market to the sold-out "Juju World" plushies, learn how exhibition merchandise has evolved from cheap souvenirs into high-status art collectibles.
Shelf Life with Yumiko Kayahara

Shelf Life is the most colourful addition to the SPH Radio originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is the most colourful addition to the SPH Radio originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life with Yumiko Kayahara

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Ever wondered how a simple plush collectible became the must-have hype item in Singapore? 