Join Yumiko on Shelf Life as she sits down with Simone, the artist, co-founder, and co-owner of the global phenomenon, Tokidoki! Celebrating 20 years in business, Simone shares the incredible story of how his doodles grew into an empire.12

Discover the diverse inspirations behind the iconic Tokidoki style, which Simone calls the 'diary of my life'. Learn about the influences, from Japanese kawaii culture and woodprints to punk rock, skateboarding, Americana, and street graffiti.

Join Yumiko on Shelf Life as she sits down with Simone, the artist, co-founder, and co-owner of the global phenomenon, Tokidoki! Celebrating 20 years in business, Simone shares the incredible story of how his doodles grew into an empire.12
Discover the diverse inspirations behind the iconic Tokidoki style, which Simone calls the 'diary of my life'. Learn about the influences, from Japanese kawaii culture and woodprints to punk rock, skateboarding, Americana, and street graffiti.

Shelf Life is the most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is the most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life with Yumiko Kayahara

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.