Why is podcasting such an appealing platform for modern creators?

Podcast host Brittany Crosson joins Freddy to talk about her journey from MySpace performer to podcast host exemplifies the medium's creative freedom and intimate appeal. Emphasizing the importance of consistency and audience engagement, she has built her Social Sunshine Podcast into a powerful tool for authority and visibility. Alongside the supportive podcasting community, Crosson highlights the blend of video and audio as essential for marketing and connection.

Key Takeaways
Brittany Crosson suggests a two-tiered approach to podcast length: keeping solo episodes short and engaging (under 15 minutes) while allowing interview episodes to be longer (up to an hour), aligning with the nature of the content and audience expectations.
Unlike traditional radio, podcasting offers creative freedom and flexibility. Minimal editing, focusing only on necessary corrections, promotes a natural and relatable tone, enhancing audience connection.
Listening to one’s own podcast, especially popular episodes, is crucial for self-improvement. This practice helps reduce verbal fillers and refine content quality, improving the overall listener experience.
Many podcasters are business owners using their platforms as a marketing strategy, not primarily for ad revenue. Podcasts serve as lead magnets, establishing authority and enabling deeper connections with potential clients.


Successful podcasting requires consistency and dedication, akin to a fitness regimen. Regular content sharing is essential for growth, as evidenced by the high dropout rate among new podcasters. Regular posting and quality content are necessary to build and retain an audience.

Timestamped Overview

00:00 Started a show about social media popularity.

05:55 MySpace nostalgia; connecting with people through videos.

07:37 Success requires investment, help, and commitment.

11:19 Podcasting is hard; often serves marketing purposes.

13:04 Start podcast; delegate tasks if budget allows.

18:37 Avoid pauses for maintaining listener attention.

21:51 Focus on successful strategies, like guest sharing.

23:27 Audience engagement matters significantly for social success.

Learn more about Britney's work HERE.

Subscribe to Social Sunshine on Apple Podcasts and Spotify.

Wanna chat podcasting? Go to spekepodcasting.com!

Why is podcasting such an appealing platform for modern creators?
Podcast host Brittany Crosson joins Freddy to talk about her journey from MySpace performer to podcast host exemplifies the medium's creative freedom and intimate appeal. Emphasizing the importance of consistency and audience engagement, she has built her Social Sunshine Podcast into a powerful tool for authority and visibility. Alongside the supportive podcasting community, Crosson highlights the blend of video and audio as essential for marketing and connection.
Key Takeaways
<ol>
<li>Brittany Crosson suggests a two-tiered approach to podcast length: keeping solo episodes short and engaging (under 15 minutes) while allowing interview episodes to be longer (up to an hour), aligning with the nature of the content and audience expectations.</li>
<li>Unlike traditional radio, podcasting offers creative freedom and flexibility. Minimal editing, focusing only on necessary corrections, promotes a natural and relatable tone, enhancing audience connection.</li>
<li>Listening to one’s own podcast, especially popular episodes, is crucial for self-improvement. This practice helps reduce verbal fillers and refine content quality, improving the overall listener experience.</li>
<li>Many podcasters are business owners using their platforms as a marketing strategy, not primarily for ad revenue. Podcasts serve as lead magnets, establishing authority and enabling deeper connections with potential clients.</li>
<li>
Successful podcasting requires consistency and dedication, akin to a fitness regimen. Regular content sharing is essential for growth, as evidenced by the high dropout rate among new podcasters. Regular posting and quality content are necessary to build and retain an audience.
</li>
</ol>
Timestamped Overview
00:00 Started a show about social media popularity.
05:55 MySpace nostalgia; connecting with people through videos.
07:37 Success requires investment, help, and commitment.
11:19 Podcasting is hard; often serves marketing purposes.
13:04 Start podcast; delegate tasks if budget allows.
18:37 Avoid pauses for maintaining listener attention.
21:51 Focus on successful strategies, like guest sharing.
23:27 Audience engagement matters significantly for social success.
Learn more about Britney's work <a href="https://funlovemedia.com">HERE</a>.
Subscribe to Social Sunshine on <a href="https://podcasts.apple.com/us/podcast/the-social-sunshine-podcast-social-media-content-creation/id1491389967">Apple Podcasts</a> and <a href="https://open.spotify.com/show/4PW06OUp16Agv5cnyc0yLQ?si=3d09e53ca1264c2f">Spotify</a>.
Wanna chat podcasting? Go to <a href="https://spekepodcasting.com">spekepodcasting.com</a>!

A podcast for Houstonians who want to engage more with their hometown and learn more about the people driving its growth.

Cruz through HTX spotlights the stories, individuals, businesses, and organizations that make the Houston area GREAT.

A podcast for Houstonians who want to engage more with their hometown and learn more about the people driving its growth.
Cruz through HTX spotlights the stories, individuals, businesses, and organizations that make the Houston area GREAT.

A podcast for Houstonians who want to engage more with their hometown and learn more about the people driving its growth.

Cruz through HTX

Twenty-six year radio veteran Freddy Cruz has gone indie.


From former special forces operators and CEOs to authors and journalists, join
Freddy as he seeks to learn from some of the highest achieving individuals in the
world. These are stories of grit and blasting through the crucible of life. Stories of
standing up to powerful corporations and defying the odds. Not all of his guests
are authors, but they all have epic stories to share.

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