Freddy Cruz welcomes Victoria Meyer, host of the #1 podcast in the chemical industry, The Chemical Show. Victoria shares her journey from corporate chemical engineer to entrepreneur and podcast host, discussing the challenges of starting from scratch, cultivating community, measuring success, and leveraging her show to create a broader industry brand. She offers actionable advice for both niche business owners and aspiring podcasters on standing out, building an audience, and strategically integrating podcasting with business events like her annual Chemical Summit.

5 Key Takeaways:
Build for Impact, Not Downloads
Victoria stresses measuring impact and engagement rather than getting caught up in download numbers. Community feedback, not raw statistics, sustained her through early slow growth.
Leverage Industry Expertise and “Borrowed Credibility”
By integrating her background and tapping guest expertise, Victoria has become a trusted voice while simultaneously elevating her guests—turning interviews into mutually beneficial opportunities.
Diversify Content Promotion Across LinkedIn, Newsletters, and Repurposing
LinkedIn proved to be Victoria’s most valuable channel. Routine, high-volume, and evergreen promotion (including old episodes) keeps her content visible and discoverable.
Outsource Strategically and Use Automation
Victoria recommends early outsourcing (production, editing, admin) and using tools to automate social posting—freeing up mental bandwidth to focus on content quality and growth.
Niche Focus Drives Authority and Monetization
Embracing her show’s industry niche allowed Victoria to build a “destination podcast,” develop related events and masterminds, and create a “perceived monopoly”—demonstrating the power (and flexibility) of niche branding.

Subscribe to The Chemical Show on YouTube, and follow on LinkedIn.

Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts.

Shoot Freddy an email: freddy@spekepodcasting.com.

Buy tickets to Speke Fest: Night of the Living Pod here, and grab 25% off now through 8/31.

Freddy Cruz welcomes Victoria Meyer, host of the #1 podcast in the chemical industry, The Chemical Show. Victoria shares her journey from corporate chemical engineer to entrepreneur and podcast host, discussing the challenges of starting from scratch, cultivating community, measuring success, and leveraging her show to create a broader industry brand. She offers actionable advice for both niche business owners and aspiring podcasters on standing out, building an audience, and strategically integrating podcasting with business events like her annual Chemical Summit.
5 Key Takeaways:
<ol>
<li>Build for Impact, Not Downloads Victoria stresses measuring impact and engagement rather than getting caught up in download numbers. Community feedback, not raw statistics, sustained her through early slow growth.</li>
<li>Leverage Industry Expertise and &ldquo;Borrowed Credibility&rdquo; By integrating her background and tapping guest expertise, Victoria has become a trusted voice while simultaneously elevating her guests&mdash;turning interviews into mutually beneficial opportunities.</li>
<li>Diversify Content Promotion Across LinkedIn, Newsletters, and Repurposing LinkedIn proved to be Victoria&rsquo;s most valuable channel. Routine, high-volume, and evergreen promotion (including old episodes) keeps her content visible and discoverable.</li>
<li>Outsource Strategically and Use Automation Victoria recommends early outsourcing (production, editing, admin) and using tools to automate social posting&mdash;freeing up mental bandwidth to focus on content quality and growth.</li>
<li>Niche Focus Drives Authority and Monetization Embracing her show&rsquo;s industry niche allowed Victoria to build a &ldquo;destination podcast,&rdquo; develop related events and masterminds, and create a &ldquo;perceived monopoly&rdquo;&mdash;demonstrating the power (and flexibility) of niche branding.</li>
</ol>
Subscribe to The Chemical Show on <a href="https://youtube.com/@thechemicalshowpodcast?si=8LUE9aSpRkaevKdK">YouTube</a>, and follow on <a href="http://linkedin.com/company/the-chemical-show">LinkedIn</a>.
Subscribe to&nbsp;Your Mic on <a href="https://www.youtube.com/@SpekePodcasting">YouTube</a>, <a href="https://podcasts.apple.com/us/podcast/your-mic/id1777171203">Apple</a>, <a href="https://open.spotify.com/show/1PQNHuqxIVhkLfjGYuWcxl">Spotify</a> or wherever you get your <a href="https://omny.fm/shows/spekepodcasting/playlists/your-mic">podcasts</a>.
Shoot Freddy an email: <a href="mailto:freddy@spekepodcasting.com">freddy@spekepodcasting.com</a>.
Buy tickets to Speke Fest: Night of the Living Pod <a href="https://spekepodcasting.com/spekefest2025">here</a>, and grab 25% off now through 8/31.

A podcast for Houstonians who want to engage more with their hometown and learn more about the people driving its growth.

Cruz through HTX spotlights the stories, individuals, businesses, and organizations that make the Houston area GREAT.

A podcast for Houstonians who want to engage more with their hometown and learn more about the people driving its growth.
Cruz through HTX spotlights the stories, individuals, businesses, and organizations that make the Houston area GREAT.

A podcast for Houstonians who want to engage more with their hometown and learn more about the people driving its growth.

Cruz through HTX

Twenty-six year radio veteran Freddy Cruz has gone indie.


From former special forces operators and CEOs to authors and journalists, join
Freddy as he seeks to learn from some of the highest achieving individuals in the
world. These are stories of grit and blasting through the crucible of life. Stories of
standing up to powerful corporations and defying the odds. Not all of his guests
are authors, but they all have epic stories to share.