Manready Mercantile founder Travis Weaver connects life with his dogs Delilah and Indy to the discipline of building a national retail brand from a hungover bubble‑bath epiphany and homemade candles in whiskey glasses. Consistency, routines, and responsibility are the throughline.

Learn more about Manready Mercantile HERE.

Subscribe on Apple, Spotify and YouTube!

This season of Cruz through HTX is powered by Speke Podcasting. Have an idea for a show? Let's get a conversation started. Start HERE.

Key Takeaways 

1. Why daily walks and sensory enrichment for dogs mirror business fundamentals.

2. How a hungover bath with stolen Bath & Body gear led to candle classes.

3. The evolution from stove‑top candles to farmers markets to a Heights flagship.

4. Making “unisex but guy‑friendly” products in a pink‑bottle industry.

5. How naming, Twitter‑era character limits, and Instagram helped grow Manready.

Manready Mercantile founder Travis Weaver connects life with his dogs Delilah and Indy to the discipline of building a national retail brand from a hungover bubble‑bath epiphany and homemade candles in whiskey glasses. Consistency, routines, and responsibility are the throughline.
Learn more about Manready Mercantile <a href="https://manready.com/?srsltid=AfmBOoprqBJsDjcB61amfHMa9nLb5qPgyw5RhLj9eXw089dwxJNK2zkY">HERE</a>.
Subscribe on <a href="https://podcasts.apple.com/us/podcast/cruz-through-htx/id1693177880">Apple</a>, <a href="https://open.spotify.com/show/2EipITDvfHUHanTmhWDVqp">Spotify</a> and <a href="https://youtube.com/@thefreddycruz?si=WATJcgjHMjja789L">YouTube</a>!
This season of Cruz through HTX is powered by Speke Podcasting. Have an idea for a show? Let's get a conversation started. Start <a href="https://www.spekepodcasting.com/">HERE</a>.
Key Takeaways 
1. Why daily walks and sensory enrichment for dogs mirror business fundamentals.
2. How a hungover bath with stolen Bath &amp; Body gear led to candle classes.
3. The evolution from stove‑top candles to farmers markets to a Heights flagship.
4. Making &ldquo;unisex but guy‑friendly&rdquo; products in a pink‑bottle industry.
5. How naming, Twitter‑era character limits, and Instagram helped grow Manready.

A podcast for Houstonians who want to engage more with their hometown and learn more about the people driving its growth.

Cruz through HTX spotlights the stories, individuals, businesses, and organizations that make the Houston area GREAT.

A podcast for Houstonians who want to engage more with their hometown and learn more about the people driving its growth.
Cruz through HTX spotlights the stories, individuals, businesses, and organizations that make the Houston area GREAT.

A podcast for Houstonians who want to engage more with their hometown and learn more about the people driving its growth.

Cruz through HTX

Twenty-six year radio veteran Freddy Cruz has gone indie.


From former special forces operators and CEOs to authors and journalists, join
Freddy as he seeks to learn from some of the highest achieving individuals in the
world. These are stories of grit and blasting through the crucible of life. Stories of
standing up to powerful corporations and defying the odds. Not all of his guests
are authors, but they all have epic stories to share.