We have been a collective failure — Brendan Gale's CEO address to players and officials, Richmond Football Club, March 2010

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Brendan Gale became CEO of Richmond in late 2009, and delivered this speech to the whole of the football club in the rooms in the old Punt Road grandstand in early 2010. it was a vision for the future, and it was mocked in the press at the time. Richmond had not won a final for 30 years and had competed in finals twice in the previous fifteen. Gale outlined a plan to win three premierships in ten years. It's an articulate corporate speech in a sporting environment with brave goal setting. I spoke to Brendan Gale as part of interview process for my Allan Jeans biography (Yabby, Hardie Grant, 2024) 

The transcript and audio reenactment of Gale's speech is on Speakola

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