John Safran is an author and satirist who recently wrote the book 'Puff Piece, How Phillip Morris Set Vaping Alight and Burned Down the English Language'. He chats to Tony about a corporate message from Phillip Morris CEO Jacek Olczak, which is focused on 'unsmoking the world', 'ending the problem of smoking' and Phillip Morris ambitions to become smoke free. John explains the contradictions at play here, the pressures on PMI from vaping and governments, and how tricky use of language, and a tobacco heating device called the IQOS, are potentially Phillip Morris' ticket to salvation. 'Phillip Morris always wins' is a phrase in Safran's book and he uses it again here. A funny and revealing chat, about corporate obfuscation and skulduggery.

Buy Puff Piece here.

John Safran's other books and TV shows are on is website.

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