Has the playbook for marketing changed from what it was two decades ago? In the age of social media and influencer marketing, should marketing let go of some of the guardrails? What’s the future of EVs in India? Would we see a complete shift of the ecosystem to electric in a few years? Or is it that, like every other change will this too will be an ‘and’ rather than an ‘or’?



In Episode 5 of podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Narayan Sundararaman, Head of Marketing at Bajaj Auto Ltd. addresses the science of marketing, consumer behaviour and the future of automobile industry. 



Narayan Sundararaman is a seasoned marketing professional and business leader with over two decades of experience in sectors ranging from FMCG to media to electronic vehicles. Narayan has helmed marketing at Cadbury’s now Mondelez, Star Plus and now Bajaj. Narayan’s experience spans across developed as well as developing markets and multiple geographies and cultures, particularly in India, South East Asia, Australia & New Zealand and Japan. Since the beginning of his career at ITC Ltd as Assistant Branch Manager in 1995, Narayan has reached great heights.



Find Narayan Sundararaman on Social Media: 

LinkedIn | Twitter

Find Dheeraj Sinha on Social Media:
Facebook | Twitter | Instagram | LinkedIn

Check out our website: (https://speakeasywithdheerajsinha.in/)

Follow Speakeasy on Social Media:
Facebook | Twitter | Instagram | LinkedIn

Find Leo Burnett on Social Media:
Facebook | Twitter | Instagram | LinkedIn

Has the playbook for marketing changed from what it was two decades ago? In the age of social media and influencer marketing, should marketing let go of some of the guardrails? What’s the future of EVs in India? Would we see a complete shift of the ecosystem to electric in a few years? Or is it that, like every other change will this too will be an ‘and’ rather than an ‘or’?
 
In Episode 5 of podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Narayan Sundararaman, Head of Marketing at Bajaj Auto Ltd. addresses the science of marketing, consumer behaviour and the future of automobile industry. 
 
Narayan Sundararaman is a seasoned marketing professional and business leader with over two decades of experience in sectors ranging from FMCG to media to electronic vehicles. Narayan has helmed marketing at Cadbury’s now Mondelez, Star Plus and now Bajaj. Narayan’s experience spans across developed as well as developing markets and multiple geographies and cultures, particularly in India, South East Asia, Australia &amp; New Zealand and Japan. Since the beginning of his career at ITC Ltd as Assistant Branch Manager in 1995, Narayan has reached great heights.
 
Find Narayan Sundararaman on Social Media: 
<a href="https://www.linkedin.com/in/narayan-sundararaman-02632a14/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/narayan-sundararaman-02632a14/&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw3AlmNx8MbrQxhW8CHs2K1y">LinkedIn</a> | <a href="https://mobile.twitter.com/narayan_s_raman" data-saferedirecturl="https://www.google.com/url?q=https://mobile.twitter.com/narayan_s_raman&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw2Du940KrTj1hGTpAboFi2q">Twitter</a>
Find Dheeraj Sinha on Social Media: <a href="https://www.facebook.com/sinha.dheeraj" data-saferedirecturl="https://www.google.com/url?q=https://www.facebook.com/sinha.dheeraj&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw2gXCD8dFZJDbD5VbafhDbs">Facebook</a> | <a href="https://twitter.com/dheeraj_sinha?s=09" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/dheeraj_sinha?s%3D09&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw1sUNiEOaPMVTrP27ISFkHi">Twitter</a> | <a href="https://instagram.com/dheerajsinha?utm_medium=copy_link" data-saferedirecturl="https://www.google.com/url?q=https://instagram.com/dheerajsinha?utm_medium%3Dcopy_link&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw2yE233h84pd6BD2xFfr6Kf">Instagram</a> | <a href="https://www.linkedin.com/in/dheerajsinha" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/dheerajsinha&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw1rydlc3a9zWDpyQKZCzNw-">LinkedIn</a>
Check out our website: (<a href="https://speakeasywithdheerajsinha.in/" data-saferedirecturl="https://www.google.com/url?q=https://speakeasywithdheerajsinha.in/&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw2pEboz2JKUb4pLQzQfBaAp">https://speakeasywithdheerajsinha.in/</a>)
Follow Speakeasy on Social Media: <a href="http://bit.ly/FacebookInternal" data-saferedirecturl="https://www.google.com/url?q=http://bit.ly/FacebookInternal&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw3kZFdLCLSgwBrnNHxc6mfV">Facebook</a> | <a href="http://bit.ly/TwitterInternal" data-saferedirecturl="https://www.google.com/url?q=http://bit.ly/TwitterInternal&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw2D2_7B_Z8QWbSgg1B0hOTl">Twitter</a> | <a href="https://www.instagram.com/speakeasywithdheerajsinha/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/speakeasywithdheerajsinha/&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw2f7z9TBkwK-v79Po9Xd9aN">Instagram</a> | <a href="http://bit.ly/LinkedInInternal" data-saferedirecturl="https://www.google.com/url?q=http://bit.ly/LinkedInInternal&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw1etbz_NK8Q6R-6HhwYJjJM">LinkedIn</a>
Find Leo Burnett on Social Media: <a href="https://www.facebook.com/LeoBurnettIndia/" data-saferedirecturl="https://www.google.com/url?q=https://www.facebook.com/LeoBurnettIndia/&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw2gbKxdcdGekl_LTK5rZjT0">Facebook</a> | <a href="https://twitter.com/LeoBurnettIndia?s=20" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/LeoBurnettIndia?s%3D20&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw06Q3uvZwjpcxqZQoGHmHGP">Twitter</a> | <a href="https://instagram.com/leoburnettindia?utm_medium=copy_link" data-saferedirecturl="https://www.google.com/url?q=https://instagram.com/leoburnettindia?utm_medium%3Dcopy_link&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw3isimPNGlEDJNap-ilILHj">Instagram</a> | <a href="https://www.linkedin.com/in/leo-burnett-india-b27b341aa" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/leo-burnett-india-b27b341aa&amp;source=gmail&amp;ust=1657200811122000&amp;usg=AOvVaw0fomWPM5sDmKG5En4Qk8Q0">LinkedIn</a>

Speakeasy with Dheeraj Sinha is a thought leadership podcast by Leo Burnett India. The host, Dheeraj Sinha, CEO Leo Burnett, South Asia, and Chairman BBH India, gets candid in conversations with distinguished guests from different walks of life. Captains of the industry come on board to decode leadership, businesses, and brands through their personal experiences, insights, and journey of building and scaling businesses in India and across global markets. 

 

Join us every Thursday for the latest episode on a brand new topic on your favourite podcast network.

Speakeasy with Dheeraj Sinha is a thought leadership podcast by Leo Burnett India. The host, Dheeraj Sinha, CEO Leo Burnett, South Asia, and Chairman BBH India, gets candid in conversations with distinguished guests from different walks of life. Captains of the industry come on board to decode leadership, businesses, and brands through their personal experiences, insights, and journey of building and scaling businesses in India and across global markets.&nbsp;
&nbsp;
Join us every Thursday for the latest episode on a brand new topic on your favourite podcast network.

Speakeasy with Dheeraj Sinha is a Thought Leadership Initiative for Leo Burnett. The podcast theme is Building Brands in the New Age and Dheeraj will be in conversation with Industry Experts and Leaders from diverse backgrounds,

Advertisement