Public opinion polling.

It’s never been more consequential for the direction of our democracy – or more scrutinized. For weeks, journalists, pundits and politicians have debated the available data on the outcomes of a head-to-head rematch between President Joe Biden and former-President Donald Trump. 

Those numbers had appeared increasingly troubling for Democrats. And the polling data, in the end, reportedly made the difference for Biden in deciding to step aside. 

For more insight into the implications and challenges of polling, Soundside was joined by W. Joseph Campbell, professor emeritus of communications at American University and author of “Lost in a Gallup: Polling Failure in U.S. Presidential Elections.”

Guests:

• W. Joseph Campbell, professor emeritus of communications at American University and author of "Lost in a Gallup: Polling Failure in U.S. Presidential Elections."

Recommended Links:

• Homepage - Emerson Polling (emersoncollegepolling.com)