As global ad spends topped 1 trillion dollars for the first time in 2024, it’s never been more important for brands to stand out from the crowd. But amidst such volatility, how exactly do you do that? Join Mark Weinstein, CMO of Hilton Hotels and Omnicom Advertising Group CEO, Troy Ruhanen, as they explore how brands can rise above the noise in times of uncertainty – to own the chaos instead of being owned by it. 

<p>As global ad spends topped 1 trillion dollars for the first time in 2024, it&rsquo;s never been more important for brands to stand out from the crowd. But amidst such volatility, how exactly do you do that? Join Mark Weinstein, CMO of Hilton Hotels and Omnicom Advertising Group CEO, Troy Ruhanen, as they explore how brands can rise above the noise in times of uncertainty &ndash; to own the chaos instead of being owned by it.&nbsp;</p>

A curated podcast of the boldest ideas and sharpest insights from Web Summit Qatar 2025. Dive into the key conversations shaping the future of tech, innovation, and business.

<p>A curated podcast of the boldest ideas and sharpest insights from Web Summit Qatar 2025. Dive into the key conversations shaping the future of tech, innovation, and business.</p>

 Sounds of Innovation – WSQ 2025

The Cost of Being Dull: Why Distinction Matters More than Ever 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d27c45fd-0631-45b1-a67e-b29101367712/transcript

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