How Shelley Sullivan built a billion dollar beauty business in MCoBeauty 

Australia’s biggest beauty mogul, Shelley  Sullivan, has built three powerhouse businesses from the ground up. At just 21, she launched a boutique modelling agency. While working with models, Shelley spotted beauty fails like DIY lash-curling burns and patchy self‑tans – which led to her first beauty innovation: a heated lash curler, then “tan‑in‑a‑can”, and the birth of her first brand, ModelCo. In 2016, Shelley targeted another gap: luxe-looking beauty at mass-market prices. MCoBeauty launched with 12 products, scaled to hundreds, and earlier this year was sold in a deal valuing the company at  $1 billion. In this episode of Something To Talk About, Shelley opens up about building – and exiting – a billion-dollar beauty empire, trusting her instincts amid doubt, and life after the headlines.

Australia’s biggest beauty mogul, Shelley  Sullivan, has built three powerhouse businesses from the ground up. At just 21, she launched a boutique modelling agency. While working with models, Shelley spotted beauty fails like DIY lash-curling burns and patchy self‑tans – which led to her first beauty innovation: a heated lash curler, then “tan‑in‑a‑can”, and the birth of her first brand, ModelCo.

In 2016, Shelley targeted another gap: luxe-looking beauty at mass-market prices. MCoBeauty launched with 12 products, scaled to hundreds, and earlier this year was sold in a deal valuing the company at  $1 billion.

In this episode of Something To Talk About, Shelley opens up about building – and exiting – a billion-dollar beauty empire, trusting her instincts amid doubt, and life after the headlines.

 

Watch the full episode with Shelley here. 

Follow Shelley on Instagram here.

Something To Talk About is a podcast by Stellar, hosted bySarrah Le Marquand

Find more from Stellar via Instagram @stellarmag or stellarmag.com.au

Australia&rsquo;s biggest beauty mogul, Shelley  Sullivan, has built three powerhouse businesses from the ground up. At just 21, she launched a boutique modelling agency. While working with models, Shelley spotted beauty fails like DIY lash-curling burns and patchy self‑tans &ndash; which led to her first beauty innovation: a heated lash curler, then &ldquo;tan‑in‑a‑can&rdquo;, and the birth of her first brand, ModelCo.
In 2016, Shelley targeted another gap: luxe-looking beauty at mass-market prices. MCoBeauty launched with 12 products, scaled to hundreds, and earlier this year was sold in a deal valuing the company at  $1 billion.
In this episode of Something To Talk About, Shelley opens up about building &ndash; and exiting &ndash; a billion-dollar beauty empire, trusting her instincts amid doubt, and life after the headlines.
&nbsp;
<a href="https://www.youtube.com/playlist?list=PLlq8In_ATbJntl3fnItC720fbXVEVZMOR">Watch the full episode with Shelley here.</a>&nbsp;
Follow Shelley on Instagram <a href="https://www.instagram.com/shelley__sullivan/?hl=en">here</a>.
Something To Talk About is a podcast by Stellar, hosted by<a href="https://www.instagram.com/sarrahlemarquand/?hl=en"> Sarrah Le Marquand</a>
Find more from Stellar via Instagram<a href="https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fstellarmag%2F"> @stellarmag</a> or <a href="http://stellarmag.com.au/">stellarmag.com.au</a>

When Australia's celebrities are ready to talk, they come to Something To Talk About. A new episode of the Stellar podcast is available every Sunday.

When Australia's celebrities are ready to talk, they come to Something To Talk About. A new episode of the Stellar podcast is available every Sunday.

Something To Talk About

Billion dollar woman: how MCOBeauty's Shelley Sullivan built a beauty empire

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/821dae83-0976-448f-a446-b302003892c5/transcript