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Americans are drinking less beer than they have in nearly a quarter century. According to a report by Beer Marketer’s Insights, beer shipments fell below 200 million barrels in 2023 for the first time since 1999. NBC News reports the drop in beer sales is due in part to consumers shifting to other forms of alcohol, or cutting it out completely.

Tyler Ashe, a senior trends analyst at consumer research agency GWI, joined Mike to discuss declining beer consumption and other wellness trends.

Americans are drinking less beer than they have in nearly a quarter century. <a href="https://www.audacy.com/wccoradio/news/national/beer-drinking-falls-to-the-lowest-its-been-in-a-generation">According to a report by Beer Marketer’s Insights</a>, beer shipments fell below 200 million barrels in 2023 for the first time since 1999. <a href="https://www.nbcnews.com/news/us-news/beer-drinking-america-falls-lowest-level-generation-rcna131478">NBC News reports</a> the drop in beer sales is due in part to consumers shifting to other forms of alcohol, or cutting it out completely.
<a href="https://blog.gwi.com/author/tyler-ashe/">Tyler Ashe</a>, a senior trends analyst at consumer research agency <a href="https://www.gwi.com/">GWI</a>, joined Mike to discuss declining beer consumption and other wellness trends.

What’s the deeper story behind that weird headline you forwarded to your friends or shared at the watercooler? We ask questions to gain grounded insight into the stranger news of the week.

What&rsquo;s the deeper story behind that weird headline you forwarded to your friends or shared at the watercooler? We ask questions to gain grounded insight into the stranger news of the week.

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