Rob Kelly is the founder of ALWAYS READY™ and a former New Hampshire police officer, Department of Defense contractor, K9 instructor/handler, and lifelong public servant. Built on a foundation of discipline, mindset, and action, ALWAYS READY™ was born from Rob’s personal transformation and his commitment to helping others take ownership of their lives. In December 2023, Rob hit a breaking point—overweight, burned out, and stuck in self-made excuses. Instead of chasing motivation, he chose discipline. That shift—from “I should” to “I must”—sparked a complete transformation and became the core philosophy behind ALWAYS READY™. Today, Rob’s mission is simple but uncompromising: help people uncover their “why,” eliminate excuses, and show up stronger in body, mind, and purpose. ALWAYS READY™ is more than a brand—it’s a movement for anyone willing to build real readiness for life’s challenges, whether in service, work, family, or personal growth. Being ALWAYS READY™ means cultivating a resilient body, a disciplined mind, and a heart grounded in service—ready to face whatever comes next.

<p>Rob Kelly is the founder of ALWAYS READY&trade; and a former New Hampshire police officer, Department of Defense contractor, K9 instructor/handler, and lifelong public servant. Built on a foundation of discipline, mindset, and action, ALWAYS READY&trade; was born from Rob&rsquo;s personal transformation and his commitment to helping others take ownership of their lives. In December 2023, Rob hit a breaking point&mdash;overweight, burned out, and stuck in self-made excuses. Instead of chasing motivation, he chose discipline. That shift&mdash;from &ldquo;I should&rdquo; to &ldquo;I must&rdquo;&mdash;sparked a complete transformation and became the core philosophy behind ALWAYS READY&trade;. Today, Rob&rsquo;s mission is simple but uncompromising: help people uncover their &ldquo;why,&rdquo; eliminate excuses, and show up stronger in body, mind, and purpose. ALWAYS READY&trade; is more than a brand&mdash;it&rsquo;s a movement for anyone willing to build real readiness for life&rsquo;s challenges, whether in service, work, family, or personal growth. Being ALWAYS READY&trade; means cultivating a resilient body, a disciplined mind, and a heart grounded in service&mdash;ready to face whatever comes next.</p>

Special operations military news and straight talk with the guys in the community. Hosted by former military operators. As seen ranked #1 in Apple Podcasts government category.

SOFREP Radio

No Feel-Good Talk: Real-World Readiness from  DoD Contractor Rob Kelly

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/eead31e0-d0b6-42d2-b835-b3fb01724c51/transcript