Elle Ferguson started as an influencer back in the days when a Blackberry was everyone’s device of choice. 

She also started influencing as part of the duo, They All Hate Us.

After building a hugely successful brand and ecommerce site, Elle decided to go part ways with the brand's founding partner and had to build a brand again, on her own.

She’s now the founder of Elle Effect and managed to get an invite to Kim Kardashian’s house for the launch of KKW Beauty.

Tully Smyth sits down with Elle to find out how she ended up in Kimye’s bathroom, how she runs her business, how Instagram played a role in her relationship, and how she deals with haters online.

GUEST: Elle Ferguson - @elle_ferguson

HOST: Tully Smyth - @tee_smyth

PRODUCER: Elise Cooper

GET IN TOUCH

Call the PodPhone on 02 8999 9386.

Email the show at podcast@mamamia.com.au 

Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts

Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram 

Elle Ferguson started as an influencer back in the days when a Blackberry was everyone&rsquo;s device of choice.&nbsp;
She also started influencing as part of the duo, They All Hate Us.
After building a hugely successful brand and ecommerce site, Elle decided to go part ways with the brand's founding partner and had to build a brand again, on her own.
She&rsquo;s now the founder of Elle Effect and managed to get an invite to Kim Kardashian&rsquo;s house for the launch of KKW Beauty.
Tully Smyth sits down with Elle to find out how she ended up in Kimye&rsquo;s bathroom, how she runs her business, how Instagram played a role in her relationship, and how she deals with haters online.
GUEST: Elle Ferguson - <a href="https://www.instagram.com/elle_ferguson/?hl=en">@elle_ferguson</a>
HOST: Tully Smyth - <a href="https://www.instagram.com/tee_smyth/?hl=en">@tee_smyth</a>
PRODUCER:<a href="https://www.instagram.com/elisejcooper/"> Elise Cooper</a>
GET IN TOUCH
Call the PodPhone on 02 8999 9386.
Email the show at podcast@mamamia.com.au&nbsp;
Social Squad is a podcast by<a href="https://www.mamamia.com.au/"> Mamamia</a>. Find more shows <a href="https://www.mamamia.com.au/podcasts">here https://www.mamamia.com.au/podcasts</a>
Social Squad is also Mamamia's influencer marketing agency. Check us out on <a href="https://www.instagram.com/socialsquad/">Instagram</a>&nbsp;

Social Squad takes you behind the scenes of some of Australia's most influential women who are disrupting the media landscape one their own terms. Hosted by former reality star and influencer, Tully Smyth, each episode peers into the life of a particular influencer, taking a look behind the feeds and filters to find out what her life is really like.

Social Squad takes you behind the scenes of some of Australia's most influential women who are disrupting the media landscape one their own terms. Hosted by former reality star and influencer, Tully Smyth, each episode peers into the life of a particular influencer, taking a look behind the feeds and filters to find out what her life is really like.

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