So You Want to be a WriterWRITER 604: Valerie talks to copywriting guru Bernadette Schwerdt on how she co-wrote entrepreneur Radek Sali’s memoir, 'How to Build a Billion Dollar Business'.
Explore the world of co-writing and collaboration with Radek Sali and Bernadette Schwerdt. They explore the collaborative effort behind writing Radek’s book, How to Build a Billion Dollar Business, discussing challenges, the process of co-writing, the importance of capturing emotional depth in storytelling, and the profound impact of building a purpose-driven business. The episode touches on effective writing strategies, including the importance of starting your day with creative work and offers listeners a chance to win three copies of The Underhistory by Kaaron Warren.
00:00 Welcome to the podcast & upcoming seminar announcement
00:16 Deep dive into writing chapters
02:24 Nat Newman's writing tips & personal journey
13:29 Win The Underhistory by Kaaron Warren.
17:57 Meeting Radek Sali and his co-writer Bernadette Schwerdt
21:50 From idea to co-writer
22:32 Challenges, editors, and finding the right partner
24:02 Bernadette's approach: From manuscript assessment to starting fresh
24:57 Crafting the narrative via nterviews, structure, and voice
37:01 The business of co-writing: Financials and working with publishers
40:08 Insights on co-writing
47:38 Reflections and future directions
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