Glenn Peters started out as a music journalist, turned to copywriting in his mid-thirties and has never looked back. He is now one of Australia’s busiest copywriters and is consistently rated by the top creative directors as their copywriter of choice.

He’s worked with Jeep, Crikey, ANZ, Telstra, Coles and writes for almost every medium – long copy, short copy, online, print, TV, radio, direct response and more. There’s not much he hasn’t done in his long and illustrious copywriting career.

In this episode he talks to us about:
where he finds copywriting inspiration when he’s stuck for ideas or lost for words
how he came into copywriting late in his career (and why starting late was an asset, not a liability)
why he prefers copywriting to journalism (and why copywriters get paid so much more)
when (and where) he found his ‘identity as a copywriter
how to give ourselves permission to be a copywriter
the ‘war’ between copywriters, ‘suits’ and clients and copywriters and how empathy can be the superpower that resolves the conflict
the power of long walks to generate creative inspiration and why his ‘art walks’ fuel his creative energy
how to make your copy more active (hint: get rid of words that end with ‘ing’)
why clients are as scared of you (the copywriter) as you are of them
how to inspire the client to be more honest with you and give you more helpful feedback
why fear is a critical component of creativity
why deadlines are a good thing
tips on how to write long copy, create a ‘tone of voice’ and how to write copy that’s funny

About Glenn Peters

For over a decade Glenn has been entrusted by many Melbourne agencies including DDB, Ogilvy, Whippet, Cummins & Partners, Penso, TBWA, The Royals, Noisy Beast, The Brand Agency and Big Red to solve their clients’ problems.

Digital, TV, Direct Marketing, Radio, Print, OOH, you name it, he’s written for it. Financial services, telcos, big retail, automotive, sports or FMCG, you name it, he’s sold it.

His life passions are his family, music, being president of his local cricket club, and barracking for Collingwood Football Club. (We won’t hold that last one against you Glenn!)

https://www.linkedin.com/in/glennpeterscopywriter/?originalSubdomain=au
https://glennpeterscreative.com/meet-glenn-peters/

Read the show notes

Join our community of copywriters at CopyClub.com.au.

Glenn Peters started out as a music journalist, turned to copywriting in his mid-thirties and has never looked back. He is now one of Australia&rsquo;s busiest copywriters and is consistently rated by the top creative directors as their copywriter of choice.
He&rsquo;s worked with Jeep, Crikey, ANZ, Telstra, Coles and writes for almost every medium &ndash; long copy, short copy, online, print, TV, radio, direct response and more. There&rsquo;s not much he hasn&rsquo;t done in his long and illustrious copywriting career.
In this episode he talks to us about:
<ul>
<li>where he finds copywriting inspiration when he&rsquo;s stuck for ideas or lost for words</li>
<li>how he came into copywriting late in his career (and why starting late was an asset, not a liability)</li>
<li>why he prefers copywriting to journalism (and why copywriters get paid so much more)</li>
<li>when (and where) he found his &lsquo;identity as a copywriter</li>
<li>how to give ourselves permission to be a copywriter</li>
<li>the &lsquo;war&rsquo; between copywriters, &lsquo;suits&rsquo; and clients and copywriters and how empathy can be the superpower that resolves the conflict</li>
<li>the power of long walks to generate creative inspiration and why his &lsquo;art walks&rsquo; fuel his creative energy</li>
<li>how to make your copy more active (hint: get rid of words that end with &lsquo;ing&rsquo;)</li>
<li>why clients are as scared of you (the copywriter) as you are of them</li>
<li>how to inspire the client to be more honest with you and give you more helpful feedback</li>
<li>why fear is a critical component of creativity</li>
<li>why deadlines are a good thing</li>
<li>tips on how to write long copy, create a &lsquo;tone of voice&rsquo; and how to write copy that&rsquo;s funny</li>
</ul>
About Glenn Peters
For over a decade Glenn has been entrusted by many Melbourne agencies including DDB, Ogilvy, Whippet, Cummins &amp; Partners, Penso, TBWA, The Royals, Noisy Beast, The Brand Agency and Big Red to solve their clients&rsquo; problems.
Digital, TV, Direct Marketing, Radio, Print, OOH, you name it, he&rsquo;s written for it. Financial services, telcos, big retail, automotive, sports or FMCG, you name it, he&rsquo;s sold it.
His life passions are his family, music, being president of his local cricket club, and barracking for Collingwood Football Club. (We won&rsquo;t hold that last one against you Glenn!)
<a href="https://www.linkedin.com/in/glennpeterscopywriter/?originalSubdomain=au">https://www.linkedin.com/in/glennpeterscopywriter/?originalSubdomain=au</a> <a href="https://glennpeterscreative.com/meet-glenn-peters/">https://glennpeterscreative.com/meet-glenn-peters/</a>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-018/">Read the show notes</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

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