We’ve all heard about the TikTok video that goes viral for no apparent reason or the unsuspecting tradie who becomes an overnight sensation off the back of one post.

Well, it turns out there’s a method to that madness, and the one with the keys to unlocking that method is Michelle Melky.  

Michelle is the Global Creative Director of a marketing agency called Amplify. They represent the top influencers and broker the deals for them.   Michelle has created cutting-edge content for brands including Estee Lauder, Warner Bros. and Google.

She also co-produced Love Songs, the world’s first narrative web series for TikTok. Her work has been nominated for a TikTok Ad Award, three Mumbrella Awards and in 2024, she was shortlisted for the B&T 30 Under 30 Awards.

In this episode, we talk about what it means to be an influencer – or content creator, as Michelle prefers to call them. She gives us the low down on how to create that content, land a brand deal, find clients willing to pay you the big bucks and why you don’t need as many followers as you might think to start calling yourself an influencer.

If you’ve ever wanted to monetise your knowledge about anything and learn how to negotiate and navigate the new media landscape, this is the episode for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

We&rsquo;ve all heard about the TikTok video that goes viral for no apparent reason or the unsuspecting tradie who becomes an overnight sensation off the back of one post.
Well, it turns out there&rsquo;s a method to that madness, and the one with the keys to unlocking that method is Michelle Melky.&nbsp;&nbsp;
Michelle is the Global Creative Director of a marketing agency called Amplify. They represent the top influencers and broker the deals for them. &nbsp; Michelle has created cutting-edge content for brands including Estee Lauder, Warner Bros. and Google.
She also co-produced Love Songs, the world&rsquo;s first narrative web series for TikTok. Her work has been nominated for a TikTok Ad Award, three Mumbrella Awards and in 2024, she was shortlisted for the B&amp;T 30 Under 30 Awards.
In this episode, we talk about what it means to be an influencer &ndash; or content creator, as Michelle prefers to call them. She gives us the low down on how to create that content, land a brand deal, find clients willing to pay you the big bucks and why you don&rsquo;t need as many followers as you might think to start calling yourself an influencer.
If you&rsquo;ve ever wanted to monetise your knowledge about anything and learn how to negotiate and navigate the new media landscape, this is the episode for you.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-090/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

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