If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.

In this episode I talk about:
Copy vs Content  
Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)
What is niching and the kinds of niches available
Social Media: Posts, videos, ad copy
Email: Newsletters, sequences, sales campaigns
Content Marketing: Blogs, case studies, white papers
SEO: Web pages, blogs, title tags
Ecommerce: Product descriptions, category pages, sales emails
Brand Storytelling: Brand narratives, tone of voice, case studies
Sales Copywriting: Sales pages, landing pages, direct mail copy
Video: YouTube scripts, webinars, course content
AI Writing: Emails, product descriptions, technical documents
Examples of copywriters who have niched
Learn about those who have successfully niched in various industries, how they did it and why
Why less glamorous but lucrative industries can be a good source of niche work
The pros of niches:
Easier business development
Reduced time learning new topics
Enhanced expertise and reputation
Potential for higher fees
The cons of niches:
Limited variety
Risk of boredom
Dependence on one customer or industry
Time required to establish recognition
How to get started in your niche
Using the 'hedgehog' concept to identify your niche
Leveraging platforms like Eventbrite to discover niche opportunities

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.
In this episode I talk about:
<ul>
<li aria-level="1">Copy vs Content  </li>
<ul>
<li aria-level="2">Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)</li>
</ul>
<li aria-level="1">What is niching and the kinds of niches available</li>
<ul>
<li aria-level="2">Social Media: Posts, videos, ad copy</li>
<li aria-level="2">Email: Newsletters, sequences, sales campaigns</li>
<li aria-level="2">Content Marketing: Blogs, case studies, white papers</li>
<li aria-level="2">SEO: Web pages, blogs, title tags</li>
<li aria-level="2">Ecommerce: Product descriptions, category pages, sales emails</li>
<li aria-level="2">Brand Storytelling: Brand narratives, tone of voice, case studies</li>
<li aria-level="2">Sales Copywriting: Sales pages, landing pages, direct mail copy</li>
<li aria-level="2">Video: YouTube scripts, webinars, course content</li>
<li aria-level="2">AI Writing: Emails, product descriptions, technical documents</li>
</ul>
<li aria-level="1">Examples of copywriters who have niched</li>
<ul>
<li aria-level="2">Learn about those who have successfully niched in various industries, how they did it and why</li>
</ul>
<li aria-level="1">Why less glamorous but lucrative industries can be a good source of niche work</li>
<li aria-level="1">The pros of niches:</li>
<ul>
<li aria-level="2">Easier business development</li>
<li aria-level="2">Reduced time learning new topics</li>
<li aria-level="2">Enhanced expertise and reputation</li>
<li aria-level="2">Potential for higher fees</li>
</ul>
<li aria-level="1">The cons of niches:</li>
<ul>
<li aria-level="2">Limited variety</li>
<li aria-level="2">Risk of boredom</li>
<li aria-level="2">Dependence on one customer or industry</li>
<li aria-level="2">Time required to establish recognition</li>
</ul>
<li aria-level="1">How to get started in your niche</li>
<ul>
<li aria-level="2">Using the 'hedgehog' concept to identify your niche</li>
<li aria-level="2">Leveraging platforms like Eventbrite to discover niche opportunities</li>
</ul>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-075/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

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