To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming a healthcare copywriter, and how to decide if niching is for you.

Dr Ryan Wallman was a medical doctor but after he discovered his passion for words and writing, he decided to follow his intuition and become a medical and healthcare copywriter. He is now the Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare marketing. He writes for a range of clients including the hospitals, IVF clinics and communication campaigns for the national COVID-19 response.

In this episode, I talk to Ryan about:
How to become a medical or healthcare copywriter
The creative process his agency follows to create a campaign
Why pitching for new clients is a nightmare (necessary, but still a nightmare)
The pros and cons of niching as a copywriter
How his agency chooses and hires copywriters
Why content marketing work (and proof that it does)
Tips for copywriters starting out
Why he wrote his book and the impact it had on his career.

Mentioned in this episode:
Ryan Wallman on Twitter
Wellmark 
Delusions of Brandeur by Ryan Wallman
Ad Teachings

Read the show notes

Join our community of copywriters at CopyClub.com.au.

To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming a healthcare copywriter, and how to decide if niching is for you.
Dr Ryan Wallman was a medical doctor but after he discovered his passion for words and writing, he decided to follow his intuition and become a medical and healthcare copywriter. He is now the Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare marketing. He writes for a range of clients including the hospitals, IVF clinics and communication campaigns for the national COVID-19 response.
In this episode, I talk to Ryan about:
<ul>
<li>How to become a medical or healthcare copywriter</li>
<li>The creative process his agency follows to create a campaign</li>
<li>Why pitching for new clients is a nightmare (necessary, but still a nightmare)</li>
<li>The pros and cons of niching as a copywriter</li>
<li>How his agency chooses and hires copywriters</li>
<li>Why content marketing work (and proof that it does)</li>
<li>Tips for copywriters starting out</li>
<li>Why he wrote his book and the impact it had on his career.</li>
</ul>
Mentioned in this episode:
<ul>
<li>Ryan Wallman on <a href="https://twitter.com/dr_draper">Twitter</a></li>
<li><a href="https://wellmark.com.au/">Wellmark</a>&nbsp;</li>
<li>Delusions of Brandeur by <a href="https://www.amazon.com/Delusions-Brandeur-Ryan-Wallman/dp/1677224967">Ryan Wallman</a></li>
<li><a href="https://www.adteachings.com/">Ad Teachings</a></li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-028/">Read the show notes</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

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