A once-in-a-lifetime job opportunity that turned toxic was the catalyst for leading journalist Kate Halfpenny to turn her hand to content writing. And what a journey she’s been on ever since. She shares the highs and lows and lessons learnt here.

Bad mothers. Boogie boarding. Bad jobs that make us question our worth and ability.  Making a sea change. Life. Death.  Empty nesting.

What’s all this got to do with copywriting? Well, a lot actually because my guest today is Kate Halfpenny, one of Australia’s most successful journalists. As the executive editor of  Who magazine for 24 years, chief of staff for The New Daily newspaper for many years, and a writer for The Age and other leading publications, Kate moved from journalism into a marketing  communications role – and absolutely hated it!

That experience forced her to confront what she really wanted to do, where she really wanted to live, who she really wanted to spend time with, and part of that reinvention was to become a content writer and a highly sought after one, at that.

That’s what it’s got to do with copywriting.

In this episode, Kate and I discuss:
What’s being a ‘bad mother’ really mean and why it might actually be a good thing
Why she took a communications role and why it ended so badly
How to pitch to the media and get your stories picked up
How to ‘bug’ journalists without being annoying
How to come up with great ideas
How to navigate transitioning from motherhood to empty nesting
Why life is too short to be anything less than honest
How to deal with rejection 
How to know when the copy you write is good or not
The 7 step structure for writing content 
How to make a sea change
Why we love Guy Pearce

Mentioned in this episode:
Kate Halfpenny on LinkedIn

Read the show notes

Join our community of copywriters at CopyClub.com.au.

A once-in-a-lifetime job opportunity that turned toxic was the catalyst for leading journalist Kate Halfpenny to turn her hand to content writing. And what a journey she&rsquo;s been on ever since. She shares the highs and lows and lessons learnt here.
Bad mothers. Boogie boarding. Bad jobs that make us question our worth and ability.&nbsp; Making a sea change. Life. Death.&nbsp; Empty nesting. What&rsquo;s all this got to do with copywriting? Well, a lot actually because my guest today is Kate Halfpenny, one of Australia&rsquo;s most successful journalists. As the executive editor of&nbsp; Who magazine for 24 years, chief of staff for The New Daily newspaper for many years, and a writer for The Age and other leading publications, Kate moved from journalism into a marketing&nbsp; communications role &ndash; and absolutely hated it!
That experience forced her to confront what she really wanted to do, where she really wanted to live, who she really wanted to spend time with, and part of that reinvention was to become a content writer and a highly sought after one, at that.
That&rsquo;s what it&rsquo;s got to do with copywriting.
In this episode, Kate and I discuss:
<ul>
<li aria-level="1">What&rsquo;s being a &lsquo;bad mother&rsquo; really mean and why it might actually be a good thing</li>
<li aria-level="1">Why she took a communications role and why it ended so badly</li>
<li aria-level="1">How to pitch to the media and get your stories picked up</li>
<li aria-level="1">How to &lsquo;bug&rsquo; journalists without being annoying</li>
<li aria-level="1">How to come up with great ideas</li>
<li aria-level="1">How to navigate transitioning from motherhood to empty nesting</li>
<li aria-level="1">Why life is too short to be anything less than honest</li>
<li aria-level="1">How to deal with rejection&nbsp;</li>
<li aria-level="1">How to know when the copy you write is good or not</li>
<li aria-level="1">The 7 step structure for writing content&nbsp;</li>
<li aria-level="1">How to make a sea change</li>
<li aria-level="1">Why we love Guy Pearce</li>
</ul>
Mentioned in this episode:
<ul>
<li aria-level="1"><a href="https://www.linkedin.com/in/kate-halfpenny/?originalSubdomain=au">Kate Halfpenny on LinkedIn</a></li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-023/">Read the show notes</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

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