Instagram is a powerful tool to add to your self-promotion strategy, and in this episode  you’ll learn exactly how to use Instagram to be your authentic self and find new clients.

Emily Osmond is an Instagram expert. She is the founder of the Modern Marketing Collective program and is skilled at helping small businesses use Instagram to build their following.

In this episode we talk about how to:
use Instagram to gain new clients
use a four-step process for creating great Instagram content
create an authentic brand on Instagram
understand the best types of content that builds your Instagram following
use Instagram to get people to know, like and trust you
build credibility and create value
find the balance between sharing and selling
showcase your values and beliefs to instil trust
feature testimonials and case studies in a respectful way
write your Insta bio that positions you as a person of trust
use your bio to build your email following  
use the feed, the reel, and Instag ‘live’ to generate leads

Read the show notes

Join our community of copywriters at CopyClub.com.au.

Instagram is a powerful tool to add to your self-promotion strategy, and in this episode&nbsp; you&rsquo;ll learn exactly how to use Instagram to be your authentic self and find new clients.
Emily Osmond is an Instagram expert. She is the founder of the Modern Marketing Collective program and is skilled at helping small businesses use Instagram to build their following.
In this episode we talk about how to:
<ul>
<li aria-level="1">use Instagram to gain new clients</li>
<li aria-level="1">use a four-step process for creating great Instagram content</li>
<li aria-level="1">create an authentic brand on Instagram</li>
<li aria-level="1">understand the best types of content that builds your Instagram following</li>
<li aria-level="1">use Instagram to get people to know, like and trust you</li>
<li aria-level="1">build credibility and create value</li>
<li aria-level="1">find the balance between sharing and selling</li>
<li aria-level="1">showcase your values and beliefs to instil trust</li>
<li aria-level="1">feature testimonials and case studies in a respectful way</li>
<li aria-level="1">write your Insta bio that positions you as a person of trust</li>
<li aria-level="1">use your bio to build your email following&nbsp;&nbsp;</li>
<li aria-level="1">use the feed, the reel, and Instag &lsquo;live&rsquo; to generate leads</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-022/">Read the show notes</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

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