Presenting copywriting work to a client strikes fear into the hearts of even the most confident copywriters. Why? Because we’re afraid of the response we’re going to get back. Will they like it? What if they don’t? Will I get paid? Will I ever work again?

The temptation is to just email it, hope they read it and pray that they like it. But is that the best way to present our copy to the client? Is that the best way to get our work approved? The best way to showcase our considered thinking that underpins what we wrote?  Are there other ways we can present our work and if so, what are they?

This episode is all about how to present your work to the client so that you can increase your chances of getting it approved quickly, get more work and build a long standing, trusted relationship with the client.  

You’ll learn how to:
Use a Creative Rationale to present your work
Use email, Zoom, or a hybrid approach to get best results
Deal with objections to your copywriting work
Manage client expectations
Educate clients on how to give you a better brief
Put clients at ease so they give you the best feedback
Distance yourself from taking criticism personally

Mark Farrelly, one of Australia’s most versatile copywriters. Mark began his long & successful advertising career at Ogilvy and Mather, working on well known brands like BMW, Shell, Hungry Jacks, Kit Kat, Smarties and Violet Crumble.

He then moved to the iconic advertising agency, M&C Saatchi Senior Writer/Creative Group Head where he worked on brands including Morning Fresh, Cussons Imperial Leather & others. His work on The Age, Sportsgirl and Colonial First State assisted the agency to win the B&T Agency of the Year Award.

Read the show notes

Join our community of copywriters at CopyClub.com.au.

Presenting copywriting work to a client strikes fear into the hearts of even the most confident copywriters. Why? Because we&rsquo;re afraid of the response we&rsquo;re going to get back. Will they like it? What if they don&rsquo;t? Will I get paid? Will I ever work again?
The temptation is to just email it, hope they read it and pray that they like it. But is that the best way to present our copy to the client? Is that the best way to get our work approved? The best way to showcase our considered thinking that underpins what we wrote?&nbsp; Are there other ways we can present our work and if so, what are they?
This episode is all about how to present your work to the client so that you can increase your chances of getting it approved quickly, get more work and build a long standing, trusted relationship with the client.&nbsp;&nbsp;
You&rsquo;ll learn how to:
<ul>
<li aria-level="1">Use a Creative Rationale to present your work</li>
<li aria-level="1">Use email, Zoom, or a hybrid approach to get best results</li>
<li aria-level="1">Deal with objections to your copywriting work</li>
<li aria-level="1">Manage client expectations</li>
<li aria-level="1">Educate clients on how to give you a better brief</li>
<li aria-level="1">Put clients at ease so they give you the best feedback</li>
<li aria-level="1">Distance yourself from taking criticism personally</li>
</ul>
Mark Farrelly, one of Australia&rsquo;s most versatile copywriters. Mark began his long &amp; successful advertising career at Ogilvy and Mather, working on well known brands like BMW, Shell, Hungry Jacks, Kit Kat, Smarties and Violet Crumble.
He then moved to the iconic advertising agency, M&amp;C Saatchi Senior Writer/Creative Group Head where he worked on brands including Morning Fresh, Cussons Imperial Leather &amp; others. His work on The Age, Sportsgirl and Colonial First State assisted the agency to win the B&amp;T Agency of the Year Award.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-017/">Read the show notes</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

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