What do Nicole Kidman, Baz Luhrmann, Neil Armfield, Louis Nowra and Fran Kelly all have in common?  Alison Dunn has worked with them all.

As one of Australia’s foremost arts publicists, she’s been instrumental in promoting some of the world’s most prestigious artists, shows and festivals.  She was the head of business development and marketing for the Sydney Festival, marketing manager for the Australian Brandenburg Orchestra,  director of marketing for the Adelaide Festival, and much more. 

Now, in her ‘third act’ of working for herself, choosing purpose-led, heart-centred projects is her goal and copywriting enables her to achieve that.

In this episode, Alison talks to us about how she: 
reinvented herself and created a new business from scratch
landed a $30k writing contract via LinkedIn
reframes past work experiences to position herself as a successful copywriter
believes copywriting is the perfect occupation for those in their ‘third act’ of life
repackages her skill sets to be of value to a client

Mentioned in this episode:
Alison’s website
Connect with Alison on LinkedIn

Read the show notes

Join our community of copywriters at CopyClub.com.au.

What do Nicole Kidman, Baz Luhrmann, Neil Armfield, Louis Nowra and Fran Kelly all have in common?&nbsp; Alison Dunn has worked with them all.
As one of Australia&rsquo;s foremost arts publicists, she&rsquo;s been instrumental in promoting some of the world&rsquo;s most prestigious artists, shows and festivals.&nbsp; She was the head of business development and marketing for the Sydney Festival, marketing manager for the Australian Brandenburg Orchestra,&nbsp; director of marketing for the Adelaide Festival, and much more.&nbsp;
Now, in her &lsquo;third act&rsquo; of working for herself, choosing purpose-led, heart-centred projects is her goal and copywriting enables her to achieve that.
In this episode, Alison talks to us about how she:&nbsp;
<ul>
<li aria-level="1">reinvented herself and created a new business from scratch</li>
<li aria-level="1">landed a $30k writing contract via LinkedIn</li>
<li aria-level="1">reframes past work experiences to position herself as a successful copywriter</li>
<li aria-level="1">believes copywriting is the perfect occupation for those in their &lsquo;third act&rsquo; of life</li>
<li aria-level="1">repackages her skill sets to be of value to a client</li>
</ul>
Mentioned in this episode:
<ul>
<li aria-level="1"><a href="http://www.alisondunn.com.au/">Alison&rsquo;s website</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/alison-dunn-ad/?originalSubdomain=au">Connect with Alison on LinkedIn</a></li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-010/">Read the show notes</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

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