Redbubble is a massive disruptor in the art and design market (in a good way) because for a change, the artists get paid for their work! 

It’s a true-blue Melbourne success story and the man behind the awesome copy that has made the website such a success is Jason Toon. 

With over 450,000 active artists on the site creating original artwork, 10 million site visits per month, and over 7,000,000 people buying from the site, Jason is the man who writes the copy that makes people buy.

In this episode, Jason talks about:
His journey from being a drop-out journalism student to being a leading copywriter
Why his counter-culture punk rocker sensibility was the best background for his first copy job
Being lured from the USA to Australia to work on the Catch.com.au website
Writing for large-scale email projects with multiple segmented audiences
How to source portfolio work if you haven’t got any clients
Creative techniques for how to come up with great ideas

Mentioned in this episode:
Redbubble
Catch.com.au
Jason Toon’s LinkedIn

Read the show notes

Join our community of copywriters at CopyClub.com.au.

Redbubble is a massive disruptor in the art and design market (in a good way) because for a change, the artists get paid for their work!&nbsp;
It&rsquo;s a true-blue Melbourne success story and the man behind the awesome copy that has made the website such a success is Jason Toon.&nbsp;
With over 450,000 active artists on the site creating original artwork, 10 million site visits per month, and over 7,000,000 people buying from the site, Jason is the man who writes the copy that makes people buy.
In this episode, Jason talks about:
<ul>
<li aria-level="1">His journey from being a drop-out journalism student to being a leading copywriter</li>
<li aria-level="1">Why his counter-culture punk rocker sensibility was the best background for his first copy job</li>
<li aria-level="1">Being lured from the USA to Australia to work on the Catch.com.au website</li>
<li aria-level="1">Writing for large-scale email projects with multiple segmented audiences</li>
<li aria-level="1">How to source portfolio work if you haven&rsquo;t got any clients</li>
<li aria-level="1">Creative techniques for how to come up with great ideas</li>
</ul>
Mentioned in this episode:
<ul>
<li aria-level="1"><a href="https://www.redbubble.com/">Redbubble</a></li>
<li aria-level="1"><a href="https://www.catch.com.au/">Catch.com.au</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/jason-toon-b522163/?originalSubdomain=au">Jason Toon&rsquo;s LinkedIn</a></li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-007/">Read the show notes</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

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