What if buying a $500 spell on Etsy is the most rational financial decision a young person can make? What happens when you've done everything by the book and still can't afford the rent? The systems have stopped working, and young people are turning to witches for hope, thankfully, over nihilism. Now, we need to understand what that means for marketers. This episode unpacks the age of Lottery Over Logic and why 4 in 10 young Americans are consulting witches for major financial decisions and what every business selling logic needs to be thinking about right now.

<p>What if buying a $500 spell on Etsy is the most rational financial decision a young person can make? What happens when you've done everything by the book and still can't afford the rent? The systems have stopped working, and young people are turning to witches for hope, thankfully, over nihilism. Now, we need to understand what that means for marketers. This episode unpacks the age of Lottery Over Logic and why 4 in 10 young Americans are consulting witches for major financial decisions and what every business selling logic needs to be thinking about right now.</p>

So Get This - host John Gerzema and Libby Rodney (The Harris Poll) names the cultural shifts hiding in plain sight—the strange, data-backed behavioral changes that reveal what people want right now, even when they can't articulate it themselves. It's part dinner-party ammunition, part business wake-up call.

<p>So Get This - host John Gerzema and Libby Rodney (The Harris Poll) names the cultural shifts hiding in plain sight&mdash;the strange, data-backed behavioral changes that reveal what people want right now, even when they can't articulate it themselves. It's part dinner-party ammunition, part business wake-up call.</p>

So, Get This

Witches, Lottery, and Logic

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/36da7e52-06c8-4fcc-a92e-b41f000c0999/transcript