Toys “R” Us just came back from the dead, and it wasn’t kids who brought it back. The toy industry posted its strongest first half ever, with adult spending up 25% and driving nearly 60% of all dollar gains. 80% of American adults played this year for themselves. 51% would rather open a blind box than talk to a therapist. Based on new Harris Poll research, John and Libby unpack why grown-ups are turning play into self-care and what it means for the 77% of Americans who say brands still underestimate how much adults want to play.