Breaking up is not so hard to do, particularly with consumers and brands. Every relationship has a test: not how it looks when things are easy, but what happens when they're not. This year, that test is playing out between brands and their most loyal customers and quietly, a lot of them are failing it.  In a challenging economy consumers are thinking hard about what stays a must buy and where they can trade down or out.   One in four Gen Z is LGBTQ+, 71% will pay more for brands that show up for them, and 70% stay loyal even when budgets get tight. The catch? When the relationship breaks, there's no fight, no ultimatum — they just go quiet and move on. This episode unpacks why commitment, not perfection, is what actually earns loyalty for life, and why the breakup nobody sees coming is the one that costs the most.

<p>Breaking up is not so hard to do, particularly with consumers and brands. Every relationship has a test: not how it looks when things are easy, but what happens when they're not. This year, that test is playing out between brands and their most loyal customers and quietly, a lot of them are failing it. &nbsp;In a challenging economy consumers are thinking hard about what stays a must buy and where they can trade down or out.&nbsp;&nbsp; One in four Gen Z is LGBTQ+, 71% will pay more for brands that show up for them, and 70% stay loyal even when budgets get tight. The catch? When the relationship breaks, there's no fight, no ultimatum &mdash; they just go quiet and move on. This episode unpacks why commitment, not perfection, is what actually earns loyalty for life, and why the breakup nobody sees coming is the one that costs the most.</p>

So Get This - host John Gerzema and Libby Rodney (The Harris Poll) names the cultural shifts hiding in plain sight—the strange, data-backed behavioral changes that reveal what people want right now, even when they can't articulate it themselves. It's part dinner-party ammunition, part business wake-up call.

<p>So Get This - host John Gerzema and Libby Rodney (The Harris Poll) names the cultural shifts hiding in plain sight&mdash;the strange, data-backed behavioral changes that reveal what people want right now, even when they can't articulate it themselves. It's part dinner-party ammunition, part business wake-up call.</p>

So, Get This

Disappearing Pride Logos, the Silent Boycott, and the Loyalty Divorce

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2052c09d-4da9-4464-ab64-b48901256b3f/transcript