Mike and Scott unpack the strategic foundations most businesses skip - purpose, vision, values, CVP and goals - and why skipping them means growing by accident instead of on purpose. They trace real examples from Lion Brewery's purpose statement to Point16's own vision, plus a listener Q&A on when to bring in a consultant.

Drinking beer from: Canyon Brewery - Monsoon Hoon Bright IPA (6%)

Eating a pie from: One Tree Bakery - Thai Chilli Beef

You'll learn:

-The difference between purpose (your internal why), vision (how you want to be described in future) and values (how you deliver on both), tied together through Simon Sinek's Golden Circle;

-Why an unwritten goal lives in one person's head and keeps shifting, while a written one becomes something a team can actually serve;

-How to build a Customer Value Proposition around who your customer is, what problem you solve, and what value they'd place on that;

-Why giving a consultant your own purpose, vision and goals up front gets better advice than asking them "what do you think I should do";

-and why judgment, not speed or output, is the thing a human advisor gives you that AI still can't.

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