Today on the podcast, I speak with Sasha McLeod, founder of DoseBuddy, a reusable medicine syringe for kids, with numbers that never rub off and a cap that stops the mess.

In this episode, Sasha takes us through the journey from that 2am frustration to a fully realised, regulated medical product.

We talk about:

🍼  How she validated her idea
💸  Using PledgeMe to fund the first manufacturing run
📢  Building a brand and community by sharing it all publicly, delays included
📱  Her approach to digital marketing and founder-led content
👶🏻  Juggling a full-time job, motherhood, and building a business on the side

Sasha is so open and honest about the process, and because digital marketing is her actual day job, this episode ends up being as much a masterclass in brand and social strategy as it is a founder story.

I know you'll love my korero with Sasha as much as I did.

After the episode, head to dosebuddy.co to check out this amazing new product for yourself (already a staple in my home), and follow @dosebuddy on Instagram to follow along the journey as Sasha grows her brand.

 

Today on the podcast, I speak with Sasha McLeod, founder of <a href="https://dosebuddy.co/">DoseBuddy</a>, a reusable medicine syringe for kids, with numbers that never rub off and a cap that stops the mess.
In this episode, Sasha takes us through the journey from that 2am frustration to a fully realised, regulated medical product.
We talk about:
🍼 &nbsp;How she validated her idea 💸 &nbsp;Using PledgeMe to fund the first manufacturing run 📢 &nbsp;Building a brand and community by sharing it all publicly, delays included 📱 &nbsp;Her approach to digital marketing and founder-led content 👶🏻 &nbsp;Juggling a full-time job, motherhood, and building a business on the side
Sasha is so open and honest about the process, and because digital marketing is her actual day job, this episode ends up being as much a masterclass in brand and social strategy as it is a founder story.
I know you'll love my korero with Sasha as much as I did.
After the episode, head to <a href="https://dosebuddy.co/">dosebuddy.co</a> to check out this amazing new product for yourself (already a staple in my home), and follow <a href="https://www.instagram.com/dosebuddy/">@dosebuddy</a> on Instagram to follow along the journey as Sasha grows her brand.
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Looking for actionable business insights all in one place? 
We're here to help you find a way with a curation of the &lsquo;best bits&rsquo; from top business podcasts. 
Save time searching; subscribe to the SME Stream where you can listen to relevant, timely, business-related content today.&nbsp;
&nbsp;